核心能力与民营企业跨区域扩张——管理者产业环境认知的调节作用  

Core Competence and Cross-regional Market Expansion of Private Enterprise:Moderating Effect of Managerial Industry Environment Cognition

作　　者：曾萍[1] 张嵛斌 赵冰 谢军[1] ZENG Ping;ZHANG Yu-bin;ZHAO Bing;XIE Jun(School of Business Administration,South China University of Technology,Guangzhou,Guangdong 510640,China;College of Letters and Science,University of California Davis,Davis,California 95616,U.S.A;Henan Investment Group Co.Ltd.,Zhengzhou,Henan 450008,China)

机构地区：[1]华南理工大学工商管理学院,广东广州510640 [2]美国加州大学戴维斯分校文理学院,加利福尼亚戴维斯95616 [3]河南投资集团有限公司,河南郑州450008

出　　处：《石家庄学院学报》2022年第2期64-71,共8页Journal of Shijiazhuang University

基　　金：教育部哲学社科重大攻关项目“中国制造业转型升级战略研究”(15JZD020);教育部人文社会科学研究规划基金项目“中国制造企业转型升级动力机制研究”(17YJA630006);广东省自然科学基金项目“合法性-效率双重机制下中国制造企业战略变革行为研究”(2021A1515011458)。

摘　　要：跨区域扩张是新形势下中国企业践行高质量发展以及成长为世界一流企业的基础与重要路径。针对实践中很多民营企业坚持固守本地而不愿跨区域拓展的问题,选择企业核心能力理论与管理认知理论的综合视角,以民营上市企业为样本,探讨不同类型的核心能力对企业跨区域扩张的影响,并考虑管理者产业环境认知在其中的调节作用,结果表明:营销能力与研发能力强的企业更有可能实施跨区域扩张战略,管理者产业环境认知在其中起到了调节作用。当管理者更多关注产业环境时,营销能力对于企业跨区域扩张的促进作用会被弱化。Cross-regional expansion is an important way for Chinese enterprises to enhance their international competitiveness and develop world-class enterprises. In order to solve the problem that many private companies stick to the local market rather than expand across regions in practice, based on the perspective of enterprise core competence and managerial cognition, this paper constructs a theoretical model of the relationship among enterprise core competence, managerial cognition and cross-regional expansion, and then conducts an empirical test based on the data of private listed manufacturing companies in China. The result shows that enterprises with strong marketing and R&D capabilities are more likely to implement cross-regional expansion strategy, in which managerial cognition plays a moderating role. When managers pay more attention to the industrial environment, the promotion effect of marketing ability on cross-regional expansion will be weakened.

关 键 词：核心能力 营销能力 研发能力 管理者产业环境认知 跨区域扩张 

分 类 号：F272􀆒[经济管理—企业管理] F276.5[经济管理—国民经济]