标志性体育赛事多元互动高质量发展的质性研究  

A Qualitative Study of High-quality Development of Multi-dimensional Interaction in Iconic Sporting Events

作　　者：王飞[1] WANG Fei(School of Physical Education,Shandong University,Jinan 250061,Shandong,China)

机构地区：[1]山东大学体育学院,山东济南250061

出　　处：《沈阳体育学院学报》2022年第2期102-109,共8页Journal of Shenyang Sport University

基　　金：国家社会科学基金一般项目(18BTY091);山东省社会科学规划研究重点项目(18BTYJ01)。

摘　　要：标志性体育赛事发展对我国体育产业高质量发展与体育强国建设具有重要意义。本研究立足于标志性体育赛事发展的微观视角,运用扎根理论的质性研究方法,通过开放性编码、主轴编码、选择性编码三级编码技术,挖掘标志性体育赛事多元互动高质量发展的影响因素,并剖析各影响因素间的多元互动关系,实现对标志性体育赛事的综合性分析。研究发现居民赛事认同、赛事品牌形象、举办地意向、参与意愿、感知价值、感知地区综合实力构成了标志性体育赛事多元互动高质量发展的影响因素。在此基础上,梳理各影响因素故事线逻辑,构建出标志性体育赛事多元互动高质量发展的理论模型,为促进标志性体育赛事高质量发展提供理论支撑与现实依据。The development of iconic sporting events is of great significance to the high-quality development of China’s sports industry and the construction of a sports power.Based on the micro perspective of the development of iconic sporting events, this study uses the qualitative research method of grounded theory, excavates the influencing factors of the multi-dimensional interaction and high-quality development of iconic sporting events through the three-level coding technology of open coding, spindle coding and selective coding, and analyzes the multi-dimensional interaction relationship among the influencing factors, to realize the comprehensive analysis of iconic sporting events.The study shows that residents’ event identity, event brand image, host intention, participation intention, perceived value and perceived regional comprehensive strength constitute the influencing factors of the diversified interactive and high-quality development of iconic sporting events.On this basis, combing the story line logic of various influencing factors, this paper constructs a theoretical model of multi-dimensional interaction and high-quality development of iconic sporting events, so as to provide theoretical support and practical basis for promoting the high-quality development of iconic sporting events.

关 键 词：标志性体育赛事 多元互动 居民赛事认同 扎根理论 质性研究 

分 类 号：G80-052[文化科学—运动人体科学]