基于扎根理论的中国—东盟少儿出版交流合作影响因素研究  

Research on Influencing Factors of China-ASEAN Communication and Cooperation in Children's Book Publishing Based on Grounded Theory

作　　者：田常清 黄凯健 TIAN Changqing;HUANG Kaijian(College of Literature and Journalism,Central South University;School of Public Administration,Xiangtan University)

机构地区：[1]中南大学文学与新闻传播学院 [2]湘潭大学公共管理学院

出　　处：《出版与印刷》2022年第1期31-39,共9页Publishing & Printing

基　　金：国家社会科学基金青年项目“我国与‘一带一路’沿线国家图书贸易关联度测评及精准化走出去研究”(编号17CTQ003)。

摘　　要：文章通过分析我国和东盟国家少儿图书贸易现状,并运用扎根理论的研究方法,对影响中国—东盟少儿出版交流合作的因素进行梳理,归纳出外部宏观环境、出版业内部实力、自身对外交流行为、跨境合作渠道4个主要范畴及其相互关系,据此构建出中国—东盟少儿出版交流合作理论框架,进而提出其发展策略,为双边少儿出版的发展和文化交流互鉴提供思路。This paper analyzes the current situation of children's book trade between China and ASEAN and uses the research method of the grounded theory to conclude four major categories that influence the communicaiton and cooperation between China and ASEAN:external macro-environment,internal capacity of the publishing industry,behaviors of international exchange and cross-border cooperation channels.According to this,the theoretical framework of the communication and cooperation between China and ASEAN in children's book publishing is established,and the development strategies are then put forward in order to provide suggestions for the development of the bilateral children's book publishing and the mutual culture understanding.

关 键 词：少儿出版 中国—东盟少儿出版 扎根理论 出版交流 文化互鉴 

分 类 号：G239.26[文化科学] G239.33