中国酒设计VS国际市场——塔牌董事长缪育平对话欧洲包协主席Uwe Melichar  

CHINESE SPIRITS DESIGN VS INTERNATIONAL MARKET——PAGODA BRAND PRESIDENT MIAO YUPING IN CONVERSATION WITH EPDA PRESIDENT UWE MELICHAR

作　　者：叶青林 缪育平 Melichar 

机构地区：[1]不详 [2]塔牌 [3]欧洲包协

出　　处：《包装与设计》2021年第6期68-73,共6页Package & Design

摘　　要：世界上三大古酒——黄酒、啤酒、葡萄酒,唯黄酒源于中国,且无出其右。而最能代表中国黄酒特色的是被海内外誉为"东方名酒之冠"的绍兴酒。为推动中华传统文化的全球传播,中国传统民族产品、著名出口品牌—塔牌绍兴酒于近期特别举办2021"塔牌绍兴酒"吉祥物全球创意设计大赛。Originated in China,rice wine is one of the worlds three ancient wines,alongside beer and wine.The best representative of the Chinese rice wine is Shaoxing Rice Wine,which is hailed as the"Crown of Famous Oriental Wines"at home and abroad.Aiming to promote traditional Chinese culture to the globe,"Pagoda Brand Shaoxing Rice Wine",the famous export brand of Chinese traditional national products,hosted the"Pagoda Brand Shaoxing Rice Wine"Mascot International Design Competition 2021.

关 键 词：绍兴酒 中国黄酒 全球传播 创意设计 葡萄酒 吉祥物 中华传统文化 

分 类 号：TS2[轻工技术与工程—食品科学与工程]