扎根理论视域下生态旅游县形象感知研究——以江西省资溪县为例  

The image perception of ecotourism county based on grounded theory——A case study of Zixi County in Jiangxi Province

作　　者：罗良针[1] 葛宾 邱梦窈 LUO Liang-zhen;GE Bin;QIU Meng-yao(Nanchang University,Nanchang,330031,China)

机构地区：[1]南昌大学,南昌330031

出　　处：《闽西职业技术学院学报》2022年第1期36-42,共7页Journal of Minxi Vocational and Technical College

摘　　要：为提升生态旅游县旅游发展水平,通过扎根理论和内容分析法对生态旅游县资溪县的相关网络游记及评论文本进行分析,得出以下结论:游客对资溪县的游记和评论由景观特色、旅游体验、文化特点、生活气息四部分组成;游客心目中的资溪县是一个以生态游为主、文化游为辅的,具有高性价比的旅游地。同时,根据结论提出了优先解决排队问题、优化景区设施和雕塑美感、丰富旅游项目和加强生态环境保护等建议。In order to enhance the tourism development of the ecotourism county,the relevant online travelogues and review texts of Zixi County were analyzed by grounded theory and content analysis method,and the following conclusions were drawn:the travelogues and reviews of Zixi County by tourists consist of four parts:landscape features,tourism experience,cultural characteristics,and life atmosphere;Zixi County is a high cost-effective tourist destination dominated by ecological tourism and supplemented by cultural tourism.And based on the conclusion,four suggestions were put forward such as giving priority to the queuing problem,optimizing the facilities of scenic spots and sculpture beauty,enriching the tourism programs and strengthening ecological environmental protection.

关 键 词：生态旅游 旅游形象 扎根理论 资溪县 

分 类 号：F592.756.4[经济管理—旅游管理]