商务话语研究背景下的体裁教学法探索  

Genre-Based Teaching in the Context of Business Discourse Studies

作　　者：张保培[1] ZHANG Bao-pei(Shengda College of Economics&Trade Management of Zhengzhou,Zhengzhou Henan 451191)

机构地区：[1]郑州升达经贸管理学院外国语学院,河南郑州451191

出　　处：《牡丹江大学学报》2022年第3期88-95,共8页Journal of Mudanjiang University

基　　金：河南省高等学校青年骨干教师培养计划“产教融合背景下河南省地方高校商务英语本科专业人才培养的理论与实践”;郑州地方高校教育教学改革工程项目“应用型本科商务英语专业跨境电商方向探索”阶段性研究成果(ZZJG-C9057)。

摘　　要：商务话语研究是商务英语专业建设和发展的学科基础。商务话语可分为两大类型:关于商务的媒体话语和学术话语,和以经商为目的的专业话语。在交叉学科视域下,多维视角、多种研究方法的综合运用已是商务话语研究的主要趋势。而就商务英语教学而言,商务话语分析方法中除了多模态话语分析理论和语料库在教学中的应用之外,基于体裁分析理论的体裁教学法也值得推广和探索。Business discourse studies is the discipline foundation of the construction and development of Business English program.Business discourse can be divided into two types:1) discourse about business,including business media discourse and business academic discourses;and 2) business professional discourse,which is supposed to do business.Under the cross-disciplinary perspective,the comprehensive application of multidimensional perspectives and various research methods has become the main trend.As far as business English teaching is concerned,in addition to the application of multimodal discourse analysis and corpus in teaching,the genre-based teaching based on genre analysis theory is also worthy of promotion and exploration.

关 键 词：商务话语 商务英语专业 体裁教学 

分 类 号：H319.3[语言文字—英语]