复杂网络视域下在线教育用户选择行为特征研究  

Research on The Characteristics of Online Education User Choice Behavior from the Perspective of Complex Networks

作　　者：苏泳睿 赵玲[2] Su Yongrui;Zhao Ling(School of Economics and Management,Beijing 100876,China;School of Marxism,Beijing University of Posts and Telecommunications,Beijing 100876,China)

机构地区：[1]北京邮电大学经济管理学院,北京100876 [2]北京邮电大学马克思主义学院,北京100876

出　　处：《继续教育研究》2022年第5期85-90,共6页Continuing Education Research

基　　金：国家社会科学基金项目“智能时代的意识形态风险防范研究”(编号19BKS098);国家社会科学基金青年项目“基于复杂网络的‘95后’大学生群体行为研究”(编号:17CKS047)。

摘　　要：随着在线教育产业的发展,在线教育用户选择行为研究逐渐成为研究在线教育领域学术问题的重点,为了更好地研究在线教育用户选择行为的表现,厘清在线教育用户选择行为特征首当其冲。在复杂网络视域下,利用网络思想对在线教育用户选择行为进行研究和探索。通过实证数据,构建二模网络,验证了在线教育用户行为网络存在的合理性。论证了在线教育用户选择行为的复杂网络特征,即网络性、传播性、逻辑原初性。这些特征为在线教育用户选择行为提供了可靠的理论依据。从复杂网络的视角研究在线教育用户选择行为是一种新的尝试,这将对我国在线教育行业的发展具有重要的理论价值和实践意义。With the development of the online education industry,the research on online education user choice behavior has gradually become the focus of academic issues in online education.In order to better study the performance of online education user choice behavior,the first thing is to clarify the characteristics of online education user choice.From the perspective of complex networks,this paper studies and explores the choice behavior of online education by network thinking.The two-mode network is built to verify the rationality of the online choice behavior network through empirical data.This paper demonstrates the complex network characteristics of online education user choice behavior:network,communication,and logical primitiveness.These characteristics provide a reliable theoretical basis for online education user choice behavior.It is a new attempt to study online education user choice behavior from the perspective of complex networks,which will have significant theoretical value and practical significance for developing the online education industry in China.

关 键 词：在线教育 用户选择行为 二模网络 复杂网络 

分 类 号：G728[文化科学—成人教育学]