共生关系视角下的产业平台价值共创研究--基于典型案例的探索性研究  

Value Co-Creation Mechanism of Industrial Platform from the Perspective of Symbiosis Relationship Theory:An Exploratory Study Based on Typical Cases

作　　者：王唤明[1] 胡旺盛[1] 吴童[1] WANG Huan-ming;HU Wang-sheng;WU Tong(Anhui University of Finance&Economics,Bengbu Auhui 233041,China)

机构地区：[1]安徽财经大学,安徽蚌埠233041

出　　处：《铜陵学院学报》2022年第1期46-52,共7页Journal of Tongling University

基　　金：国家社会科学基金项目“外源性产业平台品牌的形成机制与发展策略研究”(17BGL241)。

摘　　要：作为一种新的市场组织形式,产业平台通过聚集多主体共生合作来共同创造顾客价值。文章基于共生关系理论,以中国丝绸文化产业平台为典型案例对象,试图对产业平台协同共创演进机理进行探索性研究,并尝试构建基于共生关系的产业平台价值共创理论模型。研究认为,平台认同、平台治理和平台协同是产业平台价值共创的重要因素和必要环节。As a new form of market organization,the industrial platform creates customer value by gathering multi-subject symbiosis cooperation.With Chinese silk culture industry platform as typical case objects,this paper attempts to explore the evolution mechanism of industrial platform co-creation,and try to construct the value co-creation theory model of industrial platform based on symbiosis relationship.It is concluded that platform identity,platform governance and platform synergy are important factors and necessary links for the value co-creation of industry platform.

关 键 词：产业平台 共生关系 价值共创 

分 类 号：F272.2[经济管理—企业管理]