基于“多课堂”联动的汽车营销专业学生职业素养提升策略研究  

Research on the Promotion Strategy of Professional Quality of Students Majoring in Automobile Marketing based on "Multi-classroom" Linkage

作　　者：刘金霞[1] Liu Jinxia

机构地区：[1]广东机电职业技术学院,广东省广州市510510

出　　处：《时代汽车》2022年第10期103-104,共2页Auto Time

基　　金：广东省职业技术教育学会第四届理事会科研规划项目——基于“多课堂联动”的高职学生职业素养形成路径研究(课题号202103G40);广东省高职教育交通运输类专业教学指导委员会教育教学改革项目——汽车行业数字化转型背景下汽车营销人才信息素养提升路径研究(课题号JTYSJZW2021A18);广东机电职业技术学院教育教学改革研究与实践类科研项目——基于信息素养提升的《汽车销售实务》课堂革命研究与实践(课题号YJZD2021-16)。

摘　　要：职业素养可以表述为注重“德”的职业品行和注重“技”的职业能力总和,其对于学生的职业发展至关重要。目前面对生源结构复杂,个性鲜明,教育诉求多种多样的高职学生,单一化课堂教学的局限性较明显。本文积极探索通过“多课堂”联动提高汽车营销专业学生职业素养。有效提高新营销环境下学生就业岗位匹配度,提高就业质量,推进高职教育人才目标的实现,更好的发挥高职教育的社会服务职能。Professional quality can be expressed as the sum of professional conduct focusing on "morality" and professional ability focusing on "technology",which is very important for students’ career development.At present,in the face of higher vocational students with complex student source structure,distinct personality and various educational demands,the limitation of single classroom teaching is obvious.This paper actively explores how to improve the professional quality of students majoring in automobile marketing through "multi-classroom" linkage so as to effectively improve the job matching degree of students under the new marketing environment,improve the employment quality,promote the realization of the talent goal of higher vocational education,and give better play to the social service function of higher vocational education.

关 键 词：职业素养 高职学生 策略 

分 类 号：G63[文化科学—教育学]