生活用品销售市场分析——以卫生用品为例  

Analysis of the Sales Market of Daily Necessities——Taking Hygiene Products as an Example

作　　者：陈泽勋 俞蘅君 乔添 朱泽崟 汪洁婷(指导)[1] CHEN Zexun;YU Hengjun;QIAO Tian;ZHU Zeyin;WANG Jieting(Shanghai University of Medicine&Health Sciences,Shanghai 201318)

机构地区：[1]上海健康医学院,上海201318

出　　处：《中国商论》2022年第9期59-61,共3页China Journal of Commerce

摘　　要：本文以生活用品销售作为研究对象,以卫生用品为例,通过市场调研、问卷调查及文献研究的方式,从销售渠道、消费心理、营销策略、品牌认知四个方面,针对现有卫生用品市场的销售现状进行分析,并尝试解析产生该现状背后的原因,提出对市场现状进行优化的建议,以期对未来卫生用品的销售实践有一定的理论总结和指导意义。This paper takes the sales of daily necessities as the research object,and takes hygiene products as an example.Through market research,questionnaire survey and literature research,from the four aspects of sales channels,consumer psychology,marketing strategies,and brand cognition,this paper analyzes the current sales situation of the product market,tries to analyze the reasons behind the current situation,and puts forward suggestions for optimizing the current market situation,in order to have a certain theoretical summary and guiding significance for the sales practice of hygiene products in the future.

关 键 词：卫生用品 销售渠道 消费心理 营销策略 品牌认知 

分 类 号：F274[经济管理—企业管理]