生物科学类专业招生宣传的ACTIVE模式创新与实践  

Innovation and Practice of ACTIVE Mode of Enrollment Publicity for the Majors of Biological Science

作　　者：何素敏[1] 项辉[1] 崔隽 HE Su-min;XIANG Hui;CUI Juan(School of Life Sciences,Sun Yat-Sen University,Guangzhou,Guangdong 510275,China)

机构地区：[1]中山大学生命科学学院,广东广州510275

出　　处：《教育教学论坛》2022年第17期109-112,共4页Education And Teaching Forum

基　　金：2021年度中山大学第二批校级本科教学质量工程项目“教学质量与教学改革工程类项目”(33000-31911130);2022年度中山大学校级本科教学质量工程类项目“生物科学类专业招生宣传的ACTIVE模式创新与实践”(33000-12220011)。

摘　　要：优质生源是实现人才培养目标的重要保障。面对各种竞争和高考政策的改革,高考招生宣传具有重要性和紧迫性。为吸引优秀高考生源,近年来中山大学生命科学学院根据学校招生政策的要求,结合学院特色,对招生宣传进行了探索和改革,提出了全院动员行动,宣传对象全面化、方式接触化、方法兴趣化和视频化,全体师生共同努力的ACTIVE招生宣传模式,并取得了明显效果。通过对此项工作进行分析总结,以期为兄弟院校提供参考。High quality students are an important guarantee to achieve the goal of talent training.Facing all kinds of competitions and the reforms of college entrance examination policy,the publicity of college entrance examination is of great importance and urgency.In order to attract excellent students,School of Life Sciences of Sun Yat-Sen University has explored and reformed how to do the recruitment publicity well in recent years according to the situation of the recruitment reform and the characteristics of this University.As a result,the ACTIVE(the acronym of Action,Complete,Touch,Interesting,Video and Effort)mode of recruitment publicity strategy is proposed,which has achieved remarkable results.This paper analyzes and summarizes this work in order to provide reference for other colleges and universities.

关 键 词：优质生源 招生宣传 生物科学类 

分 类 号：G642.0[文化科学—高等教育学]