产教融合背景下“服装市场营销”课程教学模式的探索  

Exploration of the teaching model of “Clothing Marketing” course under the background of integration of production and education

作　　者：张悌忠 Zhang Tizhong(Fujian Vocational College of Arts,Fuzhou 350100,China)

机构地区：[1]福建艺术职业学院,福建福州350100

出　　处：《纺织报告》2022年第4期86-88,共3页

基　　金：2020年福建艺术职业学院科研项目成果“产教融合背景下服装市场营销课程教学模式的探索”(FJYSKY2020006)。

摘　　要：产教融合为“服装市场营销”课程教学模式的改革提供了思路,为课程的发展指明了方向。文章首先概括了“服装市场营销”的课程内容,其次分析了课程改革的必要性,再次分析了课程的教学现状,最后探索了产教融合背景下课程教学模式。分析“服装市场营销”课程的教学现状,有利于把握产教融合背景下课程教学的困境和机遇;探索相应的教学模式,有利于促进产教融合,进而提高课程的教学质量,培养适应社会需要的高素质服装营销技能人才。The integration of industry and education provides ideas for the reform of the teaching model of “Clothing Marketing” course, and points out the direction of the course development. This paper first summarizes the content of “Clothing Marketing” course, then analyzes the necessity of course reform, analyzes the teaching status of the course again,and finally explores the teaching model of the course under the background of the integration of industry and education.Analyzing the teaching status of “Clothing Marketing” courses is beneficial to grasp the difficulties and opportunities under the background of the integration of industry and education;Exploring the corresponding teaching model is conducive to promoting the integration of industry and education, and then improving the teaching quality of the course, and cultivating high-quality clothing marketing skilled talents to meet the needs of the society.

关 键 词：产教融合 “服装市场营销”课程 教学模式 

分 类 号：J523.5[艺术—艺术设计] G42[文化科学—课程与教学论]