论广告创意的表现形式及发展趋势  

On the Manifestation and Development Trend of Advertising Creativity

作　　者：李美潼 LI Meitong(Liaoning University,Shenyang 110000,China)

机构地区：[1]辽宁大学,辽宁沈阳110000

出　　处：《鞋类工艺与设计》2021年第24期56-58,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：如今随着现代社会的发展,一件产品若想要在众多产品中独占鳌头,那必然离不开广告的宣传,在这其中,创意广告尤为重要。广告学中广告创意分有多种表现策略类型,其中包括:直接展示型、类推型、夸张型、拟人型、比喻型、幽默型、联想型、悬念型等等。通过独特巧妙的加工处理增强广告的视觉表现,使品牌的影响力与产品的特点突出表现,从而促进产品销售,带来经济效益。Nowadays,with the development of modern society,if a product wants to dominate among many products,it must be inseparable from advertising.Among them,creative advertising is particularly important.In advertising,advertising creativity can be divided into many types of performance strategies,including direct display,analogy,exaggeration,personification,metaphor,humor,association,suspense and so on.Through unique and ingenious processing,enhance the visual performance of advertising,highlight the influence of brand and the characteristics of products,so as to promote product sales and bring economic benefits.

关 键 词：创意广告 视觉传达 创意性思维 

分 类 号：F273.2[经济管理—企业管理]