童年贫困经历对企业家社会创业导向的影响机制研究  

The Effect of Poverty Experience in Childhood on Social Entrepreneurial Orientation of Entrepreneurs

作　　者：陈良勇 阮荣彬 万文海[1] 林春培[1] Chen Liangyong;Ruan Rongbin;Wan Wenhai;Lin Chunpei(College of Business Administration,Huaqiao University,Quanzhou 362021;School of Economics and Management,Fuzhou University,Fuzhou 350116)

机构地区：[1]华侨大学工商管理学院,泉州362021 [2]福州大学经济与管理学院,福州350116

出　　处：《管理评论》2022年第3期153-162,219,共11页Management Review

基　　金：国家自然科学基金项目(71701072,71974059)。

摘　　要：本研究以社会认知理论为基础,探究了童年贫困经历对企业家社会创业导向的影响效应,并在此基础上构建了一个被调节的中介模型,考察道德注意力的中介作用与道德认同的调节作用。通过对367位企业家的问卷调查收集数据,利用层级回归分析法和Bootstrap法进行假设检验。结果表明,童年贫困经历对企业家社会创业导向具有显著的正向影响;道德注意力在童年贫困经历与企业家社会创业导向的关系间起到了部分中介作用;道德认同在强化童年贫困经历与道德注意力间正向关联的同时,进一步调节了童年贫困经历通过道德注意力影响企业家社会创业导向的间接效应,即道德认同水平越高,童年贫困经历通过道德注意力对企业家社会创业导向的正向影响效应会增强。本研究从道德认知视角厘清了童年贫困经历与企业家社会创业导向之间复杂的内在机理,同时也为决策部门通过道德建设引导企业家参与社会创业提供了理论依据。Based on social cognitive theory,the study aims to explore the effect of poverty experience in childhood on social entrepreneurial orientation of entrepreneurs and thus proposes a moderated mediation model to explain the mediating effect of moral attentiveness and the moderating effect of moral identification.Data is collected through questionnaire survey.The final sample includes 367 entrepreneurs from main cities in China.Hypotheses are tested by using multiple regression and bootstrap analysis.Results indicate that poverty experience associated with more social entrepreneurial orientation and moral attentiveness mediates the relationship between poverty experience and social entrepreneurial orientation.Meanwhile,a high level of moral identification strengthens the positive association of poverty experience with moral attentiveness and further moderates the indirect effect of poverty experience in childhood on social entrepreneurial orientation of entrepreneurs.From the perspective of moral cognition,this study clarifies the complex and diverse internal mechanism between poverty experience and social entrepreneurship orientation,and also provides a theoretical basis for decision-making departments to guide entrepreneurs to participate in social entrepreneurship.

关 键 词：童年贫困经历 道德注意力 道德认同 社会创业导向 

分 类 号：F272[经济管理—企业管理] F272.91[经济管理—国民经济]