高职电商专业课程思政实践研究——以《网络营销》课程为例  

Research on Ideological and Political Practice of Higher Vocational E-commerce Professional Courses——Take the course“Internet Marketing”as an Example

作　　者：张丽[1] ZHANG Li(Jiangsu United Vocational and Technical College Wuxi Lixin Branch,Wuxi,Jiangsu 214000)

机构地区：[1]江苏联合职业技术学院无锡立信分院,江苏无锡214000

出　　处：《江苏商论》2022年第6期131-133,共3页Jiangsu Commercial Forum

摘　　要：如何充分利用课程思政这一武器在培养学生专业能力的同时提高思想政治素质,是当前职业院校专业教育中的一个重要课题。文章通过《网络营销》课程设计与实践,探索如何在专业课程知识传授中展现思政内涵,实现课程目的。How to make full use of the weapon of curriculum ideology and politics to cultivate students'professional ability and improve their ideological and political quality is an important topic in the current professional education of vocational colleges.Through the design and practice of the“Internet Marketing”course,this article explores how to show the ideological and political connotation in the teaching of professional course knowledge and achieve the purpose of the course.

关 键 词：电子商务 课程思政 课程设计与实践 

分 类 号：G40[文化科学—教育学原理]