新技术背景下电子商务专业数字化改革探索  

Exploration on Digital Reform of E-commerce Specialty under the Background of New Technology

作　　者：邹益民[1] Wongweerakhan Supisara Zou Yimin;Wongweerakhan Supisara(School of Economics and Management Zhejiang Normal University,Jinhua Zhejinag 321004)

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321004

出　　处：《对外经贸》2022年第6期110-113,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：教育部人文社科项目,微创新视角下制造业隐形冠军的成长机理与培育策略研究(项目编号:20YJA630084);浙江省教育厅项目,基于微创新的制造企业升级机制与行动策略研究(项目编号:Y201942952)。

摘　　要：随着数字化和智能化的不断推进,电子商务教学的侧重点从以电子商务平台运营技能等为主逐渐转变为强调商业思维与大数据技术的融合应用能力。新技术驱动了商业模式的加速迭代,推进了多学科深度交叉融合,并倒逼人才标准的重新定义,这要求从深度、广度和平台三个角度对电子商务专业进行数字化改革。具体地,需要构建四层数据化教学体系,助力电子商务专业数字化改革;以电子商务专业为牵引,带动商科专业整体数字化转型;打造新型教学资源协同创新平台,为商科数字化转型提供基础设施。本研究提出的数字化改革模式能为院校电子商务专业人才培养提供借鉴。With the continuous advancement of digitization and intelligence, the focus of E-Commerce teaching has gradually changed from focusing on the operation skills of e-commerce platform to emphasizing the integration and application ability of business thinking and big data technology.New technologies have driven the accelerated iteration of business models, promoted the in-depth cross integration of multiple disciplines,and forced the redefinition of talent standards.This requires the digital reform of e-commerce specialty from the perspectives of depth, breadth and platform.Specifically, we need to build a four-tier digital teaching system to help the digital reform of e-commerce specialty;taking e-commerce specialty as the traction, drive the overall digital transformation of business specialty;create a new collaborative innovation platform for teaching resources to provide infrastructure for the digital transformation of business.The digital reform mode proposed in this study can provide reference for the training of e-commerce professionals in Colleges and universities.

关 键 词：新技术 电子商务 教学模式 数字化改革 

分 类 号：G420[文化科学—课程与教学论]