传统泥玩具的创新设计策略研究  

Research on the Innovative Design Strategy of Traditional Clay Toys

作　　者：张小开 朱婷婷 刘飞 杨冬梅[2] Zhang Xiaokai;Zhu Tingting;Liu Fei;Yang Dongmei(School of Urban Arts,Tianjin Chengjian University,Tianjin 300384;College of Architecture and Art Design,Hebei University of Technology,Tianjin 300131)

机构地区：[1]天津城建大学城市艺术学院,天津300384 [2]河北工业大学建筑与艺术设计学院,天津300131

出　　处：《玩具世界》2022年第3期75-80,共6页Toys World

基　　金：河北省文化厅课题“乡村振兴背景下的雄安区域特色文化创意产品设计研究”(HB20-YB013)。

摘　　要：泥玩具在我国各地分布十分广泛,其与各地民俗结合,彰显了鲜明的地方特色。文章通过对传统泥玩具的分析,归纳泥玩具的属性及文化特点,提出当下泥玩具赏玩新模式,进而提出传统泥玩具创新设计策略,通过探索泥玩具文化符号的文创设计、泥玩具内涵的体验设计、参与式设计及品牌IP塑造,实现对我国优秀传统文化的有效传承。Clay toys are widely distributed in all parts of China,and their combination with local folk customs shows distinct local characteristics.Based on the analysis of traditional clay toys,this paper summarizes the attributes and cultural characteristics of clay toys,proposes the new mode of enjoying and playing with clay toys,and then puts forward the innovative design strategy of traditional clay toys.By exploring the cultural and creative design of the cultural symbols of clay toys,the experience design of clay toy connotation,participatory design and brand IP building,the effective inheritance of Chinese excellent traditional culture is realized.

关 键 词：泥玩具 传统文化 赏玩新模式 创新设计策略 

分 类 号：TS958.43[轻工技术与工程]