新高考改革背景下高校招生宣传工作研究与探索  

Research and Exploration of Enrollment Publicity under the Background of New College Entrance Examination Reform

作　　者：戚茜[1] 潘光[1] 曾向阳[1] QI Qian;PAN Guang;ZENG Xiang-yang(School of Marine Science and Technology,Northwestern Polytechnical University,Xi’an,Shaanxi 710072,China)

机构地区：[1]西北工业大学航海学院,陕西西安710072

出　　处：《教育教学论坛》2022年第26期5-8,共4页Education And Teaching Forum

基　　金：2021年度西北工业大学教育教学改革研究项目“高考改革背景下的招生宣传工作研究与实践”(2021JGY12)。

摘　　要：面对新高考高校招生宣传工作面临的志愿填报以专业优先和填报数量增多的挑战,以及目前高校招生多采用的学院负责制带来的问题,高校要充分利用新媒体,突破地域时空限制,构建招生宣传平台立体化,实现全方位宣传。打破学院招生壁垒,“跨学院、跨学科”组队,打破学院招生壁垒,探讨大类招生和各招生组联合招生宣传模式,加强中学与高校之间的合作交流,帮助中学了解大学的学科专业。同时,高校应做好招生与校友工作的双向服务,形成招生—培养—就业联动机制。In the face of the new college entrance examination,colleges and universities are faced with the challenges of giving priority to their majors and increasing the number of applicants,as well as the problems caused by the college responsibility system adopted by colleges and universities at present.Colleges and universities should make full use of new media,break through the geographical and temporal constraints,build a three-dimensional platform for enrollment publicity,and achieve all-round publicity.This paper proposes to break the enrollment barriers to achieve“inter-school and interdisciplinary”,explore the general enrollment and the joint enrollment publicity mode of each enrollment group,strengthen the cooperation and exchange between middle schools and colleges,and help middle schools understand the disciplines and majors of colleges and universities.At the same time,colleges and universities should do a good job in the two-way service of enrollment and work,and form a linkage mechanism of enrollment,training and employment.

关 键 词：新高考 大类招生 新媒体 校友 

分 类 号：G473.2[文化科学—教育学]