数字化商业模式研究回顾与展望  

Digital Business Model:A Literature Review and Research Prospects

作　　者：张敬伟[1,2] 涂玉琦 靳秀娟 Zhang Jingwei;Tu Yuqi;Jin Xiujuan(School of Economics and Management, Yanshan University;Research Center for Innovation and Entrepreneurship, Yanshan University, Qinhuangdao 066004, China)

机构地区：[1]燕山大学经济管理学院 [2]燕山大学创新与创业研究中心,河北秦皇岛066004

出　　处：《科技进步与对策》2022年第13期151-160,共10页Science & Technology Progress and Policy

基　　金：国家自然科学基金面上项目(71672167);河北省高校百名优秀创新人才支持计划项目(SLRC2017017)。

摘　　要：在数字经济时代,利用数字技术特性设计和实现能够充分发挥数字化潜能、具有数字化特征的商业模式是企业最重要的能力之一,有利于企业在高度不确定性数字环境中发展壮大。在此背景下,数字化商业模式实践的大量涌现引发了愈来愈多的理论关注,但作为新兴研究议题,数字化商业模式研究尚存在概念不清、研究分散等问题。鉴于此,首先对数字化商业模式进行溯源,解析数字化商业模式概念和类型;其次,对数字化商业模式内在机制、前因后果等文献进行细致梳理,构建数字化商业模式理论框架;最后,基于上述文献梳理,展望数字化商业模式未来研究方向。研究结论可为推进数字化商业模式研究进展、启发数字化商业模式创新实践提供参考。With the rapid development of digital technology,especially the rise of artificial intelligence,internet of things,cloud computing,5G and other related technologies and industries,enterprises have come into a new digital business environment.The evolution of digital technology is a business game changer and a key to the transformation of old and new business models.Therefore,in the era of digital innovation and entrepreneurship,it is one of the most important capabilities for an enterprise to use the digital technology to design and implement a business model with digital characteristics,which is conducive to its survival and vigorous growth.Existing literature has conducted the business model research in the background of the digital era and put forward the concept of Digital Business Model(DBM).As a new business trend under the digital background,digital business model depicts the business logic and basic principles of enterprises taking advantage of digital technology and having digital characteristics.It is of great significance for enterprises to tap new sources of value creation,construct digital business logic and reshape the pattern of industrial competition.Although this topic is extremely important for academic research and management practice of business,and has attracted more and more attention in the academic field,the specific connotation and unique performance of digital business model is still unclear due to different research perspectives and research contexts.In addition,It is also difficult to fully reveal the uniqueness and complexity of digital business model due to the limited understanding of its formation mechanism and action path.Therefore,what are the specific connotations and characteristics of digital business model?How do enterprises realize digital business model?Where shall we start with the study of digital business model?Based on the the above questions,this study firstly traces the source of digital business model and combs its concept.By sorting out the research on digital busin

关 键 词：数字化商业模式 数字技术 数字创新 数字创业 

分 类 号：F274[经济管理—企业管理]