如何成为自己的公关?  

How to Be Your Own Publicist How to Run a Business

作　　者：Matt Alderton 付晓(译) Matt Alderton;Aura

机构地区：[1]不详

出　　处：《中国会展》2022年第14期50-55,共6页China Conference & Exhibition

摘　　要：没有企业是一座孤岛。为了取得成功, 大多数公司都需要一批可靠的合作伙伴来协助他们。除了一名帮助企业管理法律风险的律师,以及一名帮助企业管理资金的会计之外,通常还应包括一名帮助企业管理声誉的公关人员。No business is an island.In order to succeed,most companies need a deep bench of trusted partners to assist them.Along with a lawyer to help your business manage its legal risks,and an accountant to help your business manage its money,that bench generally should include a publicist to help your company manage its reputation.

关 键 词：公关人员 合作伙伴 会计 资金 声誉 公司 一名 

分 类 号：F27[经济管理—企业管理]