西藏大学生对奶制品的消费选择倾向调查研究  

Investigation and Research on the Consumption Choice Tendency of Dairy Products among Tibetan College Students

作　　者：牛茂羽 王伟麟 杨贵强 李仕杰 郭朝聖 NIU Maoyu;WANG Weilin;YANG Guiqiang;LI Shijie;GUO Chaosheng(School of Finance and Economics,Tibet University,Lhasa 850032,China)

机构地区：[1]西藏大学财经学院,西藏拉萨850032

出　　处：《食品安全导刊》2022年第15期107-109,共3页China Food Safety Magazine

基　　金：西藏大学2021年大学生创新创业训练计划项目“西藏大学生对奶制品的消费选择倾向调查研究”(S202110694072)研究成果。

摘　　要：本文主要以西藏的大学生为研究对象,分析西藏大学生对奶制品的消费选择。通过调查西藏大学生对奶制品的消费选择倾向,了解西藏大学生的奶制品消费行为、消费水平及消费习惯,掌握西藏大学生奶制品消费的基本特征,为奶制品营销提出创新的推广方式。This paper mainly takes Tibetan college students as the research object to analyze their consumption choices of dairy products.By investigating the consumption preference of Tibetan college students for dairy products,we can understand the consumption behavior,consumption level and consumption habits of Tibetan college students,grasp the basic characteristics of dairy consumption of Tibetan college students,and put forward innovative promotion methods for dairy marketing.

关 键 词：大学生 奶制品 消费行为 西藏 

分 类 号：F426.82[经济管理—产业经济] G645.5[文化科学—高等教育学]