竞合战略、双元能力与数字化新创企业成长  

Coopetition Strategy,Ambidextrous Capabilities and Digital Start-up Growth

作　　者：郭润萍[1] 尹昊博 陆鹏[1] Guo Runping;Yin Haobo;Lu Peng(School of Business and Management,Jilin University,Changchun 130022,China)

机构地区：[1]吉林大学商学与管理学院,吉林长春130022

出　　处：《外国经济与管理》2022年第3期118-135,共18页Foreign Economics & Management

基　　金：国家自然科学基金项目(72072069,72091315,72091310)。

摘　　要：数字时代下,商业环境的易变性、不确定性、复杂性和模糊性特征尤为突出,数字化新创企业的成长面临巨大挑战。竞合战略是企业通过与价值网络中的不同角色,包括供应商、客户、竞争对手和互补者合作以获取竞争优势或价值的战略,它是数字化新创企业构建双元能力以寻求企业成长的关键因素,然而现有研究对此缺乏关注。本文根据竞合理论和动态能力理论,从双元能力视角揭示了竞合战略对数字化新创企业成长的影响路径。本文利用我国数字化新创企业的实证数据分析结果表明:竞合战略有助于推动数字化新创企业成长;竞合战略可以通过提升双元能力(探索能力和利用能力)促进数字化新创企业成长;当技术动态性程度较低时,利用能力对数字化新创企业成长的积极作用较强,但随着技术动态性的提高,探索能力的优势逐渐凸显。本研究以双元能力作为关键路径揭示了竞合战略对数字化新创企业成长的作用机理,研究结果有助于打开竞合战略对数字化新创企业成长作用机制的黑箱,为推动我国数字化新创企业发展提供重要的实践指导。In the rapidly changing digital environment,the development of digital start-ups is facing huge challenges.They need to adopt coopetition strategy to achieve growth and respond to complex and changing environmental demands.However,the existing literature puts more focus on the relationship between coopetition strategy and firm performance in the traditional context,and limited research has investigated the relationship between coopetition strategy and digital start-up growth in the digital context.Given this,it is necessary to clarify the mechanism and boundary conditions of coopetition strategy and digital start-up growth.Based on the coopetition theory,the dynamic capability theory and the situational characteristics of digital scenario,this paper constructs a theoretical model of coopetition strategy and digital start-up growth,in which ambidextrous capabilities(exploration and exploitation) play a mediating role and technological turbulence plays a moderating role.Science and technology business incubators and software parks in Jiangsu Province,Beijing and Jilin Province are selected as the sampling areas.With the help of the good cooperative relationship established with local governments,industry associations and other management agencies in the early stage,sample enterprises are randomly selected as the research object in the list of digital start-ups provided by local science and technology business incubators and software parks,so as to ensure the randomness and representativeness of the sample selection process.After screening,340 effective samples are finally obtained,and the theoretical assumptions are empirically tested by exploratory factor analysis,correlation analysis,hierarchical regression analysis and Bootstrap.The conclusions are as follows:Firstly,coopetition strategy has a positive impact on digital start-up growth.Secondly,exploration capability and exploitation capability play a mediating role in the relationship between coopetition strategy and digital start-up growth.Thirdly,technologica

关 键 词：竞合战略 双元能力 数字化新创企业成长 技术动态性 数字技术 

分 类 号：F270[经济管理—企业管理]