表音文字在版面中的“意象化”设计研究  

RESEARCH ON THE "IMAGERY EXPRESSION" DESIGN OF PHONETIC CHARACTERS IN THE LAYOUT

作　　者：胡炜钊 HU WEIZHAO

机构地区：[1]西南交通大学设计艺术学院

出　　处：《设计》2022年第14期141-144,共4页Design

摘　　要：由于表音文字在版面设计中的情绪传达能力不强,利用“意象化”的设计手段来提升其在版面设计中的感性叙事价值,归纳总结出具体的表音文字“意象化”设计方案。以海报为研究对象,对比汉字分析表音文字的特征与异同,结合相关案例找到具有共性的设计理念。表音文字“意象化”可以从自身造型或其他具象符号上获得灵感,也可以从全局出发结合版面整体营造画面。通过“意象化”的设计手段为冰冷的文字赋予温度,使读者阅读版面更易于理解与共情。Since the emotion-conveying ability of phonetic characters in layout design is not strong,so the "imagery expression" design method is used to enhance its perceptual narrative value in layout design,and the specific "imagery expression" design scheme of phonetic characters is summarized.Ta king posters as the resea rch object,this paper analyzes the characteristics and simila rities of phonetic characters by comparing Chinese characters,and finds common design concepts by combining relevant cases.The "imagery expression" of the phonetic characters can get inspiration from its own shape or other figurative symbols,and can also create an overall picture based on the layout.The "imagery expression" design method endows the cold words with temperature,making the reading layout easier to understand and empathize with the readers.

关 键 词：版式设计 文字设计 意象化 情绪传达 设计叙事 

分 类 号：J05[艺术—艺术理论]