大学生对于在线MOOC平台心理健康课程持续学习意愿研究  

Study on Continuous Learning Intention of Online Mental Health Courses of College Students

作　　者：王晓玉[1] 顾娅娣[2] 解玉光 朱凯旋 杨雪洁[3] WANG Xiao-yu;GU Ya-di;XIE Yu-guang;ZHU Kai-xuan;YANG Xue-jie(The First Affiliated Hospital of Anhui University of Traditional Chinese Medicine,Hefei 230031,China;Psychological Health Education and Counseling Center,University of Shanghai for Science and Technology,Shanghai 200093,China;School of Management,Hefei University of Technology,Hefei 230009,China;Indianan University-Luddy School of Intelligent System and Engineering,Bloomington,Indiana 47404)

机构地区：[1]安徽中医药大学第一附属医院,安徽合肥230031 [2]上海理工大学心理健康教育与咨询中心,上海200093 [3]合肥工业大学管理学院,安徽合肥230009 [4]印第安纳大学,印第安纳州布鲁明顿市47404

出　　处：《情报科学》2022年第7期120-125,144,共7页Information Science

摘　　要：【目的/意义】由于COVID-19疫情的影响,大学生群体的心理健康问题逐渐突出,在线心理健康课程的出现对于缓解大学生群体的心理健康问题具有重要的价值,如何提高大学生群体对线上心理健康课程持续学习意愿,进而提高用户对于平台的黏性成为亟需解决的重要问题。【方法/过程】在2021年10月-11月,采用问卷调查方法共收集有效数据338份,应用结构方程模型验证假设和概念模型。【结果/结论】研究结果显示:知识内容质量和服务质量影响着用户感知;感知有用性对感知价值有正向影响,感知费用和感知风险对感知价值有负向影响,感知愉悦性对感知价值的影响并不显著;感知价值对持续学习意愿有正向影响。【创新/局限】本研究从知识内容质量和平台服务质量两个维度探讨了用户对于MOOC平台上心理健康课程的持续学习意愿的影响机制,对增强大学生对于线上心理健康课程的用户黏性提供了新的途径。【Purpose/significance】Due to the impact of COVID-19,the mental health problems of college students are becoming increasingly prominent.The emergence of online mental health courses is of great value in alleviating the mental health problems of college students.How to improve the willingness of college students to continue learning online mental health courses?Thus,improving users’stickiness to the platform becomes an important problem to be solved urgently.【Method/process】A total of 338 valid data were collected by questionnaire survey from October to November 2021,and structural equation model was used to verify the hypothesis and conceptual model.【Result/conclusion】The results show that knowledge content quality and platform service quality affect user perception;Perceived usefulness has a positive effect on perceived value,perceived cost and perceived risk have a negative effect on perceived value,and perceived pleasure has no significant effect on perceived value.Perceived value has positive influence on continuous learning intention.【Innovation/limitation】This study explores the influence mechanism of users’continuous learning intention of mental health courses on the MOOC platform from two dimensions of knowledge content quality and platform service quality,providing a new approach to enhance the user loyalty of college students to online mental health courses.

关 键 词：知识内容质量 平台服务质量 在线知识服务平台 在线课程 持续学习意愿 

分 类 号：G434[文化科学—教育学] G252.0[文化科学—教育技术学]