观展映像:自媒体展评中的文化追慕、文化品位与文化自信  

Images Reflected from Exhibition Viewing: Cultural Pursuit, Cultural Taste and Cultural Confidence in Exhibition Reviews on Self-media

作　　者：胡盈[1] 杨烨旻 万嘉歆 HU Ying;YANG Ye-min;WAN Jia-xin(East China Normal University,Shanghai,200062;ShanghaiMuseum,Shanghai,200030)

机构地区：[1]华东师范大学,上海200062 [2]上海博物馆,上海200030

出　　处：《东南文化》2022年第4期177-183,共7页Southeast Culture

摘　　要：自媒体对博物馆展览的传播力量不容小觑。博物馆观众通过自媒体对展览“二次创造”,产生了新的社群互动和文化价值,构成了文化传播的类缘空间。上海博物馆“东西汇融——中欧陶瓷与文化交流特展”在展期间,观众在自媒体社区发表展评,自发对展览进行生产、消费、再生产,通过认知图式的明晰、自我审美视角的呈现以及从“恋物”到“文化自豪”的表征,表现出文化追慕、文化品位与文化自信。这一区别于博物馆方传播的自媒体文化价值传递路径,为博物馆传播理论与实践的进一步探索提供了启示。The power of self-media to promote museum exhibitions cannot be underestimated.The recreation of exhibitions by museum audiences on self-media has generated new community interactions and cultural values,constituting an affinity space for cultural communication.When the exhibition“West Encounters East:A Cultural Conversation between Chinese and European Ceramics”was on display at Shanghai Museum,audience shared their exhibition reviews on self-media,forming their own production,consumption,and re-production of this exhibition.Through the development of their cognitive schemata,the presentation of their aesthetic taste,and the representation of the fetishism and cultural pride,what reflected is their cultural pursuit,cultural taste and cultural confidence.This cultural value transmission path of selfmedia,which is different from the official communication of museums,provides inspiration for further exploration of museum communication theory and practice.

关 键 词：博物馆传播 自媒体展评 类缘空间 文化追慕 文化品位 文化自信 

分 类 号：G260[历史地理—考古学及博物馆学]