简谈消费者品牌感知价值与企业品牌资产  

ABrief Discussion on Consumer Brand Perceived Value and Enterprise Brand Equity

作　　者：马克态[1] MA Ketai(China University of Political Science and Law Business School,Beijing 102249)

机构地区：[1]中国政法大学商学院,北京102249

出　　处：《中国质量》2022年第8期125-127,共3页China Quality

摘　　要：在传统经济时代,消费者的品牌感知价值,企业的品牌资产是两种相对独立的价值,但是在互联时代这两种价值却通过价值共创紧密地联系在一起,价值共创共同创造、共同提升了这两种价值。In the traditional economic era,consumers brand perceived value and enterprises brand equity are two relatively independent values However,in the Internet era,the two values are closely linked through value co-creation,which jointly creates and promotes these two values.

关 键 词：品牌感知价值 品牌资产 价值共创 

分 类 号：F273.2[经济管理—企业管理] F274[经济管理—国民经济]