感官·情感·精神:非遗旅游产品审美体验研究  

Sense, Emotion and Spirit: on the Aesthetic Experience of Intangible Cultural Heritage Tourism Products

作　　者：全小国 QUAN Xiao-guo

机构地区：[1]中国艺术研究院艺术学系,北京100029

出　　处：《民族艺林》2022年第3期35-45,共11页Journal of Ethnic Art

基　　金：2021年内蒙古社会科学基金项目“中国少数民族传统工艺研究”(项目编号:202176)阶段性成果;2022年内蒙古社会科学基金项目“内蒙古非物质文化遗产系统性保护的实现路径”(项目编号:2022CY14)阶段性成果。

摘　　要：在文旅融合和日常生活审美化的时代背景下,产生了以非物质文化遗产为核心元素的非物质文化遗产旅游(简称“非遗旅游”);而作为体验经济理论中四种体验类型之一的审美体验,也成为非物质文化遗产旅游产品(简称“非遗旅游产品”)的一种重要旅游体验类型。非遗旅游的审美体验来源于非遗旅游的审美价值,这一审美价值又可分为悦耳悦目、悦心悦意、悦志悦神三个层次。故此,非遗旅游产品也应包含悦耳悦目、悦心悦意和悦志悦神等三个审美体验键码,它们是在感官、情感和精神三个层次上对审美体验的价值描述。在非遗旅游产品开发和运营中,审美体验键码能够从审美体验层面为开发者和旅游者提供衡量非遗旅游产品审美价值的指标、标准和规范,进而对非遗旅游产品的审美价值变现和审美体验提升产生积极影响。Under the background of the integration of culture and tourism and the aestheticization of daily life, intangible cultural heritage tourism(hereinafter referred to as "intangible cultural heritage tourism"), with intangible cultural heritage as its core element, has emerged. As one of the four experience categories in the experience economy theory, aesthetic experience has also become an important tourism experience type for intangible cultural heritage tourism products(hereinafter referred to as "intangible cultural heritage tourism products"). The aesthetic experience of intangible cultural heritage tourism comes from the aesthetic value of intangible cultural heritage tourism, which can be divided into three levels: pleasing to the ear and eyes,pleasing to the heart and mind, and pleasing to the spirit. Therefore, intangible cultural heritage tourism products should also include three aesthetic experience keys: pleasing to the ear and eyes, pleasing to the heart and mind, and pleasing to the spirit. These are the value description of aesthetic experience at the three levels of senses, emotion and spirit. In the development and operation of intangible cultural heritage tourism products, the aesthetic experience key code can provide developers and tourists with indicators, standards, and norms to measure the aesthetic value of intangible cultural heritage tourism products from the aesthetic experience level, and in turn these experiences will have a positive impact on the realization of the aesthetic value of intangible cultural heritage tourism products and the improvement of aesthetic experience.

关 键 词：非遗旅游产品 审美体验 审美价值 体验键码 

分 类 号：J81[艺术—戏剧戏曲]