受众回归自然诉求下的食品包装仿生形态设计  

Food Packaging Bionic Form Design Under the Demands of the Audience to Return to Nature

作　　者：高婷婷[1] 辛旭东 刘成俊 GAO Tingting;XIN Xudong;LIU Chengjun(Nanjing University of Technology,Nanjing 211816,China)

机构地区：[1]南京工业大学,江苏南京211816

出　　处：《鞋类工艺与设计》2022年第10期47-49,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：伴随着社会经济的不断发展,工作与学习上的压力日益倍增,人们希望挣脱生活的枷锁,走向自然,回归纯真。食品包装仿生形态设计的自然化、趣味化、个性化特点能为人们的生活带来一定的情趣。食品包装不仅需要具有保护商品的功能,还要能够缓解人们在枯燥乏味的生活与学习中的心情,与人们的自然情怀相呼应。本文通过对受众回归自然本性的研究,发掘食品包装形态的人文关怀,达到人与自然的融合,为人们的生活提供审美享受和使用乐趣。With the continuous development of social economy,the pressure of work and study is increasing day by day,people hope to break free from the shackles of life,go to nature,and return to innocence.The natural,interesting and personalized characteristics of the bionic form design of food packaging can bring a certain interest to people’s lives.Food packaging not only needs to have the function of protecting goods,but also relieve people’s mood in boring life and study,echoing people’s natural feelings.Through the research on the audience’s return to the natural nature,the humanistic care of the food packaging form is explored,so as to achieve the purpose of integrating man and nature,and provide aesthetic enjoyment and use fun for people’s lives.

关 键 词：仿生形态 回归自然 食品包装设计 以人为本 

分 类 号：J524.2[艺术—艺术设计]