分析思维对冲动购买意向影响的研究  

The Influence of Analytic Thinking on Impulse Buying Intention

作　　者：曾拓[1] 马伟军[2] 孙名秀 莫雷[3] ZENG Tuo;MA Weijun;SUN Mingxiu;MO Lei(College of Education Science,Jiaying University,Meizhou 514015;The School of Psychology and Cognitive Science,East China Normal University,Shanghai 200062;Center for Studies of Psychological Application,South China Normal University,Guangzhou 510631)

机构地区：[1]嘉应学院教育科学学院,梅州514015 [2]华东师范大学心理与认知科学学院,上海200062 [3]华南师范大学心理应用研究中心,广州510631

出　　处：《心理与行为研究》2022年第4期536-541,共6页Studies of Psychology and Behavior

基　　金：2017年度广东省本科高校高等教育教学改革项目(粤教高函[2018]1号)。

摘　　要：采用三个研究探讨分析思维对冲动购买意向的影响。研究1以146名大学生为被试,采用分析思维任务和冲动购买意向问卷,考察分析思维与冲动购买意向的关系;研究2招募了65名大学生被试,研究3招募了62名大学生被试,分别通过视觉启动和组词任务启动两个范式探讨启动分析思维对冲动购买意向的影响。结果发现,分析思维与冲动购买意向显著负相关,无论是视觉还是组词启动分析思维都能减少冲动购买意向。The current research aimed to explore the influence of analytic thinking on impulse buying intention through three different studies. Study 1 involved 146 college student participants to examine the relationship between analytic thinking and impulse buying intention by using the analytic thinking task and Impulse Buying Tendencies Questionnaire. Study 2 and 3 involved 65 and 62college student participants separately to explore the impact of priming analytic thinking on impulse buying intention through two paradigms of visual priming and modified verbal fluency task priming respectively. The results showed that analytic thinking was significantly negatively correlated with impulsive buying intention, and both visual priming and modified verbal fluency task priming analytic thinking could reduce impulsive buying intention.

关 键 词：分析思维 视觉启动 组词启动 冲动购买意向 

分 类 号：B849[哲学宗教—应用心理学]