人工智能时代跨语言的文化传播与跨文化的语言传播研究  

Research on Cross-language Cultural Communication and Cross-cultural Language Communication in the Era of Artificial Intelligence

作　　者：曹进[1] 赵宝巾 CAO Jin;ZHAO Baojin

机构地区：[1]西北师范大学外国语学院

出　　处：《西北工业大学学报（社会科学版）》2022年第4期82-89,共8页Journal of Northwestern Polytechnical University(Social Sciences)

基　　金：国家社会科学基金西部项目“基于可比语料库的网络语言生态文明建构策略研究”(18XYY011)。

摘　　要：语言不仅是传播工具,更是文化载体,语言与文化的关系密不可分,相互碰撞、彼此融合。以语言与文化的互动关系为切入点,从跨学科、超学科的视角来探讨“跨语言与跨文化”这一人文社会重大命题,可梳理跨语言的文化传播与跨文化的语言传播这两者之间的逻辑脉络。在人工智能时代,打破跨语言的文化传播与跨文化的语言传播之间的壁垒,使传播活动中的“语言”“文化”“传播”三要素发挥最大传播效能,构建多模态跨文化传播格局,打造多模态跨媒体传播理念,拓展多模态跨语言传播效果,让基于人工智能的多模态文化传播和语言传播更具亲近性和故事性,旨在跨语言传播中为文化架起桥,在跨文化传播中为语言铺好路,让语言与文化携手构建国际传播的文明链。Language is not only a communication tool,but a cultural carrier.Language and culture are inseparable,colliding and integrating with each other.This research takes the interactive relationship between language and culture as the starting point,and,from an interdisciplinary and trans-disciplinary perspective,discusses“cross-language and cross-culture”which is a major subject matter in humanities and sociology.This study also sorts out the logical texture between cross-language cultural communication and cross-cultural language communication.In the era of artificial intelligence in particular,it is important to break the barriers between cross-language cultural communication and cross-cultural language communication,to maximize the communication effects of“language”“culture”,and“communication”,the three key elements in communication activities,to build a multi-modal cross-cultural communication pattern,to create a multi-modal cross-media communication concept,and to amplify the effect of multi-modal crosslanguage communication.Hence AI-based multimodal cultural communication and language communication can generate more intimacy and narration,build bridges between cultures in cross-language communication,pave the way for language in cross-cultural communication,and let language and culture work together to form a civilization chain for international communication.

关 键 词：跨语言传播 跨文化传播 人工智能 多模态 

分 类 号：H0-05[语言文字—语言学] G206[文化科学—传播学]