书名翻译的“忠实”与“创造”——以人工智能社科类图书为例  

Faithfulness and Creativity in Book Title Translation: A Case Study of AI Social Science Publications

作　　者：李晗佶[1] LI Hanji(School of Foreign Languages,Shenyang Normal University,Shenyang Liaoning110034,China)

机构地区：[1]沈阳师范大学外国语学院,辽宁沈阳110034

出　　处：《宁波开放大学学报》2022年第3期84-89,共6页Journal of Ningbo Open University

基　　金：全国翻译专业学位研究生教育指导委员会教育研究项目“译者技术能力驱动下的MTI翻译技术教材编写研究”(MTIJZW202030);沈阳师范大学重大孵化项目“人工智能时代的翻译伦理研究”(ZD202006)。

摘　　要：作为图书的眼睛,书名在内容概括、推广宣传等方面发挥着重要作用。在国际交流日益频繁的当下,如何对引进版图书书名进行翻译值得深入研究。以近些年引进并畅销的人工智能社科类图书为来源,对其书名的翻译现状进行梳理,发现“创造性”翻译占主导的趋势会带来翻译伦理的违背和文题信息的错位等问题。这种现象的背后成因既有客观层面上语言间的转换障碍,也有主观层面上经济利益的考量。书名翻译应从命名方式、翻译原则和排版方式三重角度出发,在“忠实”和“创造”间寻求平衡。As the eye of a book, the title plays an important role in content generalization, promotion and publicity.With the increasing international exchanges, how to translate the titles of the imported books is worthy of our in-depth study. Based on the popular artificial intelligence social science books introduced in recent years, this paper reviews the current situation of title translation. It is found that the trend of “creative” translation leads to the violation of translation ethics and the dislocation of title information. The reason behind this phenomenon is not only the conversion barrier between languages at the objective level, but also the consideration of economic interests at the subjective level. This paper proposes that the balance between faithfulness and creativity should be sought from the perspectives of naming,translation principles and typesetting.

关 键 词：书名翻译 忠实性翻译 创造性翻译 人工智能 

分 类 号：H059[语言文字—语言学]