乡村产业振兴视域下茶叶包装设计研究--以德清莫干黄芽为例  

Study on tea packaging design from the perspective of rural industry revitalization--Taking Deqing Mogan Yellow Tea as an example

作　　者：陆文渊 陆广谱[2] 钱虹 LU Wenyuan;LU Guangpu;QIAN Hong(Huzhou Agricultural Science and Technology Development Center,Huzhou 313000,China;College of Art,Huzhou University,Huzhou 313000,China;Deqing Agro-Tech Extension Center,Huzhou 313200,China)

机构地区：[1]湖州市农业科技发展中心,浙江湖州313000 [2]湖州师范学院,浙江湖州313000 [3]德清县农业技术推广中心,浙江湖州313200

出　　处：《茶叶》2022年第3期173-177,共5页Journal of Tea

基　　金：2020年度湖州市第三批科技计划公益性应用研究项目(2020GZ10);莫干黄芽提质增效关键技术研究与示范。

摘　　要：研究立足乡村地域特色,践行“绿水青山就是金山银山”理念。以莫干黄芽为例对于地域性茶产业进行发掘与再设计,丰富茶文化表现形式并提高茶品牌的传播力。文章从区域性茶产业与乡村产业振兴关系概述、莫干黄芽茶包装设计现状、创意设计在茶包装中功能提升作用等关系进行阐述,并以设计实践进行展示解析。The research is based on the concept of"green mountains and lucid waters are indeed mountains of gold and silver".Packing of Mogan yellow tea was taken as an example to explore and redesign the regional tea industry,enrich the expression forms of tea culture and improve the communication power of tea brands.This paper expounds the relationship of regional tea industry to rural industry revitalization.The current situation of Mogan yellow tea packaging design,and the function promotion of creative design in tea packaging in design practice were elaborated.

关 键 词：莫干黄芽 茶叶包装 创意设计 

分 类 号：S571.1[农业科学—茶叶生产加工] J524.3[农业科学—作物学]