基于认知心理学的动态海报设计方法研究  

RESEARCH ON DYNAMIC POSTER DESIGN METHOD BASED ON COGNITIVE PSYCHOLOGY

作　　者：张耿[1] 殷宇昕 ZHANG GENG;YIN YUXIN

机构地区：[1]大连理工大学建筑与艺术学院

出　　处：《设计》2022年第18期135-137,共3页Design

摘　　要：以动态海报设计为研究对象,探究认知心理学在动态图文中的体现及应用。首先结合认知心理学的理论知识对动态海报设计提出理论依据,再结合现有的动态海报实际案例进行分析。基于认知心理学探究现代动态海报设计的优缺点。对现有的动态海报设计提出建议,并试图为未来的动态海报设计提供设计方向。Taking the dynamic poster design as the research object,to explore the embodiment and application of cognitive psychology in dynamic graphic and text.Firstly,the theoretical basis of dynamic poster design was proposed by combining the theoretical knowledge of cognitive psychology.Then analyze the existing dynamic posters.Based on cognitive psychology to explore the advantages and disadvantages of modern dynamic poster design.This paper puts forward suggestions for the existing dynamic poster design.And tries to provide direction for the future dynamic poster design.

关 键 词：设计心理学 认知心理学 数字媒体 动态图文 动态海报设计 

分 类 号：J0-05[艺术—艺术理论]