茶文化旅游模式与开发策略研究--以西北地区茶文化为例  

Research and Development Strategy of Tea Culture Tourism Model--Taking Tea Culture in Northwest Region as an Example

作　　者：王彬华[1] WANG Binhua(Ningxia Vocational College of Industry and Commerce,Yinchuan Ningxia,750000,China)

机构地区：[1]宁夏工商职业技术学院,宁夏银川750000

出　　处：《文化创新比较研究》2021年第25期175-178,共4页Comparative Study of Cultural Innovation

基　　金：院级科研项目:茶文化西北发展的现状研究(项目编号:NXGSKY2019-41)。

摘　　要：茶文化旅游是一种将中国茶道与茶艺的核心资源和相关旅游资源有机结合在一起的旅游方式,其主要以茶文化和与茶相关的衍生品和艺术品等诸多形式有效地吸引参观者的注意力,并将了解茶文化、欣赏茶文化及实际的观光旅游等部分结合在一起,让旅游者能够在获得多样化的精神及文化体验的同时,利用消费来带动茶文化旅游区域经济的持续增长。中国茶文化源远流长,茶文化旅游产业的健康发展对于传承和弘扬茶文化、带动区域的经济发展有着非常重要的意义。基于此茶文化研究理念,该篇文章从茶文化旅游模式研究与开发策略探讨入手,并以西北区域的茶文化为例,阐述了西北区域茶文化概况和实际发展现状,提出了几点西北区域茶文化旅游模式开发策略。Tea culture tourism is a kind of tourism mode that organically combines the core resources of Chinese tea ceremony and tea art with related tourism resources.It mainly attracts visitors'attention in the form of tea culture and tea related derivatives and works of art,and combines the understanding of tea culture,appreciation of tea culture and actual sightseeing tourism,so that tourists can enjoy tea culture While obtaining diversified spiritual and cultural experience,we can use consumption to drive the sustainable growth of tea culture tourism regional economy.Chinese tea culture has a long history.The healthy development of tea culture tourism industry is of great significance for inheriting and promoting tea culture and driving regional economic development.Based on this research concept of tea culture,this paper starts with the research and development strategy of tea culture tourism mode,and takes the tea culture in northwest region as an example,expounds the general situation and actual development status of tea culture in northwest region,and puts forward some development strategies of tea culture tourism mode in Northwest region.

关 键 词：茶文化 旅游模式 西北区域 研究开发 策略 

分 类 号：S571.1[农业科学—茶叶生产加工]