Z世代蝴蝶意象审美与设计  

GENERATION Z BUTTERFLY IMAGE AESTHETIC AND DESIGN

作　　者：陈君 崔天依 戚孟勇 CHEN JUN;CUI TIANYI;QI MENGYONG

机构地区：[1]浙江理工大学服装学院

出　　处：《设计》2022年第20期56-58,共3页Design

摘　　要：本文通过解读当下的蝴蝶元素设计并且与Z世代人群对于蝴蝶新的审美与设计形式进行对比研究,探索出Z世代蝴蝶意象形式表达的多种可能性,重点研究了Z世代人群对于“蝴蝶情节”完全不同于传统意义上的审美偏好、装饰特征和设计手法。本文的观点是,Z世代人群根据自身形象的设定对蝴蝶审美意象标准进行重构,同时因其强烈的表达自身特征的需求偏好通过解构、强化装饰等手段赋予蝴蝶纹样更加多层次的审美意象,呈现出了多元化的设计趋势。In this article,through interpretation of the present generation crowd for butterfly butterfly design elements and Z new aesthetic and design form contrast research,explore the Z generation butterfly image form expression of the various possibilities,Z is mainly studied from generation to generation people for"butterfly"completely different from traditional in the sense of aesthetic preference,decorative features and design methods.The point of this paper is that the z-generation group reconstructs the aesthetic image standard of butterflies according to their own image setting.At the same time,due to their strong preference to express their own characteristics,they give butterfly patterns more multi-level aesthetic images by means of deconstruction and strengthening decoration,showing a diversified design trend.

关 键 词：Z世代 蝴蝶意象 审美 服装设计 需求偏好 

分 类 号：J02[艺术—艺术理论]