统一大市场建设背景下的数字贸易驱动消费升级研究  

Research on Digital Trade-Driven Consumption Upgrading under the Background of National Unified Market Construction

作　　者：祝合良[1,2] 赵乔 王春娟 ZHU Heliang;ZHAO Qiao;WANG Chunjuan(School of Economics,Capital University of Economics and Business,Beijing 10071,China;School of Economics and Management,Beijing University of Technology,Beijing 100124,China;Business Research Institute,Beijing Vocational College of Finance and Trade,Beijing 101101,China)

机构地区：[1]首都经济贸易大学经济学院,北京100071 [2]北京工业大学经济管理学院,北京100124 [3]北京财贸职业学院商业研究所,北京101101

出　　处：《商业经济与管理》2022年第10期5-22,共18页Journal of Business Economics

基　　金：北京社科基金重大项目暨北京市习近平新时代中国特色社会主义思想研究中心项目“构建以国内大循环为主体、国内国际双循环相互促进的新发展格局研究”(21LLYJA006)。

摘　　要：立足于建设全国统一大市场的背景,研究不同市场一体化阶段数字贸易发展对消费升级的驱动作用。从机理上看,数字贸易通过创新供给和创新需求,驱动消费升级。将市场一体化的作用分为市场范围效应和价格稳定效应,通过构建数字贸易发展指标体系和面板门槛模型实证研究发现:数字贸易对消费升级的驱动具有门槛效应和非线性特征。随着市场一体化的市场范围效应提高,数字贸易对消费升级的驱动效应呈现“U”形变化趋势;随着市场一体化的价格稳定效应提高,数字贸易对消费升级的驱动效应逐渐增强。中西部地区的驱动效应大于东部地区,内陆地区的驱动效应大于沿海地区。只有在市场一体化达到一定水平时,数字贸易对消费升级的驱动作用才能充分发挥。基于此,提出加快发展数字贸易和推进市场一体化建设等建议。Based on the background of building a unified national market,this paper studies the driving effect of digital trade development on the consumption upgrading at different stages of market integration.From a mechanism point of view,digital trade drives consumption upgrading through innovative supply and innovative demand.The role of market integration is divided into market scope effect and price stability effect.Through the construction of digital trade development index system and panel threshold model empirical research,it is found that the driving force of digital trade on consumption upgrading has threshold effect and nonlinear characteristics.As the market scope effect of market integration increases,the driving effect of digital trade on consumption upgrading presents a“U”-shaped change trend;as the price stabilization effect of market integration increases,the driving effect of digital trade on consumption upgrading gradually increases.The driving effect of the central and western regions is larger than that of the eastern region,and the driving effect of the inland regions is larger than that of the coastal regions.Only when market integration reaches a certain level can digital trade play a full role in driving consumption upgrading.Based on this,suggestions are put forward to accelerate the development of digital trade and promote the construction of market integration.

关 键 词：数字贸易 消费升级 市场一体化 数字技术 门槛效应 

分 类 号：F723[经济管理—市场营销]