影响消费者参与食品安全信息共享的因素研究  

Research on Factors Influencing Consumers’ Participation in Food Safety Information Sharing

作　　者：沈欣雨 高唤雅 宋绍义 左敏[1,2] SHEN Xinyu;GAO Huanya;SONG Shaoyi;ZUO Min(School of E-business and Logistics,Beijing Technology and Business University.Beijing 100048;National Engineering Laboratory for Agri-product Quality Traceability,Beijing 10048;Australian National University,College of Business and Economics,Canberra 2601)

机构地区：[1]北京工商大学电商与物流学院,北京100048 [2]农产品质量安全追溯技术及应用国家工程研究中心,北京100048 [3]澳大利亚国立大学商业与经济学院,堪培拉2601

出　　处：《食品工业》2022年第10期342-346,共5页The Food Industry

基　　金：北京市教育委员会社科计划一般项目(SM202010011013);北京市大学生科学研究与创业行动计划项目(2022-B052);北京市自然科学基金项目(4202014);教育部人文社会科学研究青年基金项目(20YJCZH229)。

摘　　要：研究基于UTAUT模型结合社会交换理论和计划行为理论构建了消费者食品安全信息共享影响因素模型,重点探究消费者食品安全信息共享行为的影响因素以及变量的中介效应。发放调查问卷并利用SPSS和AMOS软件对393份有效数据进行分析。结果显示,绩效期望、努力期望、社会影响、感知风险、自我感知价值、促成因素对消费者参与意愿都有显著影响,而食品安全感知的显著性未得以验证,参与意愿在研究模型起中介作用。最后根据实证研究,该结果为食品安全监管部门完善共享机制提供了相应的政策建议。Based on the UTAUT model combined with social exchange theory and planned behavior theory,this study constructed a model of influencing factors for consumer food safety information sharing,focusing on the influencing factors of consumer food safety information sharing behaviors and the mediating efect of variables.Questionnaires were issued,and SPSS and AMOS software were used to analyse 393 valid data.The results showed that performance expectations,efort expectations,social impact,perceived risk,self-perceived value and contributing factors had a significant impact on consumers’ willingness to participate.The significance of security perception had not been verified,and the willingness to participate played an intermediary role in the research model.Finally,based on the empirical research results,it provided corresponding policy recommendations for the food safety supervision department to improve the sharing mechanism.

关 键 词：食品安全 信息共享 消费者行为 UTAUT模型 

分 类 号：F203[经济管理—国民经济]