领导—成员交换对医药代表离职倾向的影响  

The Effect of Leader-Member Exchange on Medical Representatives Turnover Intention

作　　者：付春野 张杨 张雅睿 艾娟 FU Chunye;ZHANG Yang;ZHANG Yarui;AI Juan(Zhou Enlai School of Government,Nankai University,Tianjin 300350,China;Center of Psychological Studies,Nankai University,Tianjin 300350,China;Department of Psychology,Tianjin University of Commerce,Tianjin 300134,China)

机构地区：[1]南开大学周恩来政府管理学院,天津300350 [2]南开大学心理学研究中心,天津300350 [3]天津商业大学法学院心理学系,天津300134

出　　处：《心理技术与应用》2022年第11期654-662,共9页Psychology(Techniques and Applications)

基　　金：国家社会科学基金重点项目“医患社会心态的网络空间治理研究(20ASH015)”。

摘　　要：为探讨医药代表离职倾向的影响因素及其机制,以领导—成员交换量表、离职倾向量表、组织认同量表和自我感知可雇用性量表为工具对502名医药代表进行问卷调查,并建构有调节的中介模型进行数据分析。结果显示:组织认同对于领导—成员交换影响离职倾向的中介作用显著;自我感知可雇用性的调节作用显著,自我感知可雇用性的提高减弱了领导—成员交换对组织认同的影响。这可为医药企业降低医药代表离职率提供有益的管理启示。This study sought to investigate the significant determinantsand mechanisms of turnover intentions among Chinese medical representatives.A convenience sample of 502 medical representatives based in Nanjing and Shanghai finished the questionnaire consisting of the Leader-Member Exchange Scale,the Turnover Intention Scale,the Organizational Identification Scale,and the Self-Perceived Employability Scale.The results from a moderated mediation model analysis showed that leader-member exchange reduced turnover intention through the mediation of organizational identification.At the same time,the increase in self-perceived employability weakened the effect of leader-member exchange on organizational identification.These findings offer the pharmaceutical industry practical managerial advice for lowering the turnover rate of medical representatives.

关 键 词：医药代表 领导—成员交换 离职倾向 组织认同 自我感知的可雇用性 

分 类 号：B849[哲学宗教—应用心理学]