高职院校“三全育人”品牌院系建设路径研究  

On the Construction Path of“Three-wide Education”Brand Departments of Higher Vocational Colleges and Universities

作　　者：曲雪玉[1] QU Xue-yu(Dalian Vocational and Technical College,Dalian,Liaoning 116035)

机构地区：[1]大连职业技术学院,辽宁大连116035

出　　处：《大连教育学院学报》2022年第4期74-76,共3页Journal of Dalian Education University

基　　金：2022年度辽宁省现代远程教育学会科研课题“高职院校‘三全育人’品牌院系建设路径研究”(2022XH-26)。

摘　　要：“三全育人”综合改革具有鲜明的政治属性。高职院校院系作为“三全育人”的微观层面,要在“三全育人”工作中切实发挥“最后一公里”的关键作用。在院系“三全育人”工作中引入品牌思维,用品牌意识、品牌美誉度、品牌知名度维度融合“全员”“全过程”“全方位”育人理念、形式和方法,形成院系育人新路径。The comprehensive reform of“three-wide education”has distinct political attributes.As the micro level of“three-wide education”,the faculties and departments of higher vocational colleges and universities should effectively play a key role in the“last mile”in“three-wide education”.We should introduce brand thinking into the departments’work on“three-wide education”,integrate the concepts,forms and methods of“full staff”,“whole process”and“all-round”education with the dimensions of brand awareness,brand favorite and brand recognition,and form a new path for departments to educate people.

关 键 词：高职院校 三全育人 品牌院系 

分 类 号：G711[文化科学—职业技术教育学]