应用型本科《市场营销学》课程思政教学实践与探索  

Practice and Exploration of Ideological and Political Education in the Course of Marketing for Application- oriented Undergraduate Students

作　　者：孟艳辉[1] 王丹[1] 张洪岩[1] MENG Yan-hui;WANG Dan;ZHANG Hong-yan(Qiqihar Institute of Engineering,Qiqihar 161005,China)

机构地区：[1]齐齐哈尔工程学院,黑龙江齐齐哈尔161005

出　　处：《当代教研论丛》2022年第10期83-87,共5页contemporary Teaching and Research

基　　金：2022年度黑龙江省教育科学规划重点课题:新商科课程思政教学改革研究与实践(GJB1422521)。

摘　　要：《高等学校课程思政建设指导纲要》强调指出:必须抓好课程思政建设,解决好专业教育和思政教育“两张皮”问题。基于此,文章提出在应用型本科《市场营销学》课程设计与实施中引入“课点”概念,将知识点、技能点、态度点有机组合,运用矩阵图的设计与实施,实现“育人”与“育才”过程相统一的教学活动,从而有效地实现课程思政教育。The Guiding Outline for Ideological and Political Construction of University Curriculum emphasizes that we must focus on the ideological and political construction of the curriculum and solve the “two skin” problem of professional education and ideological and political education.Based on this,the paper proposes to introduce the concept of “course point” in the design and implementation of Marketing for application-oriented undergraduate students,which organically combine knowledge points,skill points and attitude points.With the design and implementation of matrix diagram,teaching activities are conducted to integrate “virtue-based education” and “major-based education”,which effectively realize the ideological and political education in the course.

关 键 词：课程思政 课点 矩阵图法 

分 类 号：G641[文化科学—高等教育学] F713.50-4[文化科学—教育学]