英国插画师Sam Cox的艺术风格及品牌联名设计实践  

BRITISH ILLUSTRATOR SAM COX’S ARTISTIC STYLE AND CO-BRANDING DESIGN PRACTICE

作　　者：张江玲 何佳[1] 

机构地区：[1]南京林业大学

出　　处：《包装与设计》2022年第6期150-151,共2页Package & Design

基　　金：南京林业大学大学生创新训练计划项目(2021NFUSPITP0377)。

摘　　要：英国插画师Sam Cox近几年来知名度较高,被称为涂鸦先生(Mr.Doodle)。在当今插画风格众多的时代,Sam Cox的作品不但脱颖而出、赢得全球各地数百万粉丝的喜爱,而且成功引来了各大知名品牌争相联名合作。本文通过分析Sam Cox的艺术风格与品牌联名合作案例,对涂鸦插画在商业中的发展进行研究。British artist Sam Cox, more popularly known as Mr Doodle, has become well known in recent years. His works has not only won the hearts of millions of fans around the world, but also successfully attracted major brands to collaborate with him. This paper analyzes Sam Cox’s artistic style and co-branding cases, and explores the development of graffiti illustration in business.

关 键 词：Sam Cox 涂鸦 品牌联名 

分 类 号：R73[医药卫生—肿瘤]