新媒体时代新闻传媒与受众的伦理关系探析  

News Media and Audience in the New Era on Ethical Relations

作　　者：任志峰 REN Zhi-feng(Baise University)

机构地区：[1]百色学院文传学院 [2]华中科技大学哲学学院

出　　处：《华中科技大学学报（社会科学版）》2022年第6期50-56,共7页Journal of Huazhong University of Science and Technology(Social Science Edition)

基　　金：广西哲学社会科学规划研究课题“广西边疆民族地区县级融媒体参与乡村治理的模式与效果研究”(22FXW013)。

摘　　要：人类已经进入互联网自媒体和社交媒体时代,新闻传媒与受众的关系产生了颠覆性变化,从传统的单向传播转变为复杂的交互传播,在这一媒介生态变化背景下重新探讨新闻传媒与受众的伦理关系,对于新闻理论研究和传播实践都是一种迫切的需要。结合新出现的一些媒介传播现象,在回顾传播学理论的变迁中加深对当今时代媒介生态的理解,印证这些理论的解释力、预见性以及对未来传播实践的指导意义。在研究方法上,遵循我国“新文科”发展跨学科交叉研究的理念,综合运用哲学、伦理学、社会学、传播学、行为心理学等学科理论,重点应用现当代主体间性哲学理论,解析新媒体时代新闻传媒与受众伦理的一些问题。新媒体时代的受众研究应该着眼于技术视野,打破新闻传媒与受众“主客二分”的传统哲学思维,代之以“共生”“互构”的伦理关系,这对于在一个人人都是传播者,也是收受者的新技术媒介时代,将提供一个全新的视角和理念。Mankind has entered the era of Internet we media and social media.The relationship between news media and audience has undergone subversive changes,from traditional one-way communication to complex interactive communication.Under the background of social development,it is an urgent need to re-explore the ethical relationship between news media and audience for news theory research and communication practice.Combined with some emerging media communication phenomena,in reviewing the changes of communication theories,this paper deepens the understanding of media ecology in today’s era,and confirms the explanatory power and predicability of these theories and their guiding significance for future communication practice.In terms of research methods,following the concept of interdisciplinary research of the development of“new liberal arts”in China,comprehensively using the theories of philosophy,ethics,sociology,communication,behavioral psychology and other disciplines,focusing on the application of modern and contemporary inter subjectivity philosophy theory,this paper analyzes some problems of news media and audience ethics in the new era.The audience research in the new era should focus on the technical vision,break the traditional philosophical thinking of“subject object dichotomy”between the news media and the audience,and replace it with the ethical relationship of“symbiosis”and“mutual construction”,which provides a brand-new idea and thinking method in such a new technology media era in which everyone is both a transmitter and a receiver.

关 键 词：新闻传播 受众理论 伦理关系 主体间性 共生 互构 

分 类 号：B023[哲学宗教—哲学理论]