基于“岗课赛证融通”背景下中职汽车营销专业课程体系改革的构建与实践  

Based on the Construction and Practice of the Reform of the Curriculum System of Middle-level Automobile Marketing under the Background of “On-the-job Course Competition Certificate Integration”

作　　者：施媚[1] Shi Mei

机构地区：[1]北部湾职业技术学校,广西钦州市535000

出　　处：《时代汽车》2023年第1期31-33,共3页Auto Time

基　　金：基于“岗课赛证融通”背景下中职汽车营销专业课程体系改革的实践与研究,项目编号:(GXZZJG2021B009)。

摘　　要：教育体制改革的深化实施,加速了中职汽车营销专业课程教学模式创新改革的速度。作为中职汽车营销专业来说,应该严格按照教育体制改革提出的要求,将学生职业能力的培养作为专业课程体系建设的首要目标,加快岗课赛证融通人才培养模式研究应用的速度,才能培养出更多符合汽车营销行业发展需求的综合型服务人才,为中职汽车营销专业学生毕业后顺利走上工作岗位打下坚实基础。文章主要是就“岗课赛证融通”背景下中职汽车营销专业课程体系的构建与实践教学进行了分析与探讨。The deepening and implementation of the reform of the education system has accelerated the speed of innovation and reform of the teaching mode of the middle vocational automobile marketing professional course. As a middle-level automobile marketing major, it should strictly follow the requirements put forward by the reform of the education system, take the cultivation of students’ vocational ability as the primary goal of the construction of the professional curriculum system, and accelerate the speed of research and application of the talent training model of on-the-job competition certificate integration, in order to cultivate more comprehensive service talents that meet the development needs of the automobile marketing industry, and lay a solid foundation for middle-vocational automotive marketing students to successfully enter the job after graduation. This paper mainly analyzes and discusses the construction and practical teaching of the curriculum system of vocational automobile marketing under the background of “post-class competition certificate integration”.

关 键 词：汽车营销专业 “岗课赛证”融通 

分 类 号：G71[文化科学—职业技术教育学]