“双碳”目标下星级饭店低碳运营绩效评价及驱动因素研究  

Research on Performance Evaluation and Driving Factors of Low Carbon Operation Behavior in Star Hotels under the“Double Carbon”Goal

作　　者：韩慧[1] 冯小俊[2] HAN Hui;FENG Xiao-jun(School of Culture Tourism and Journalism Arts,Shanxi University of Finance and Economics,Taiyuan 030006,China;School of Public Administration,Shanxi University of Finance and Economics,Taiyuan 030006,China)

机构地区：[1]山西财经大学文化旅游与新闻艺术学院,山西太原030006 [2]山西财经大学公共管理学院,山西太原030006

出　　处：《经济问题》2023年第1期87-95,共9页On Economic Problems

基　　金：山西省文化和旅游厅艺术科学规划课题“‘双碳’目标下山西旅游饭店低碳运营行为机理及驱动策略研究”(2021A018)。

摘　　要：随着全球气候变暖和环境污染等问题的日趋严重以及我国“双碳”目标的提出,低碳发展已成为旅游业提质增效的必然要求,饭店作为旅游业发展的重要承载主体之一,在能源消耗过程中产生的碳排放成为不容忽视的社会问题。以星级饭店的低碳运营行为作为研究对象,对其产生的动因和绩效进行系统研究,形成了“驱动因素—低碳运营行为—绩效评价—低碳运营决策”的理论模型,选取国内22个省区市的162家星级饭店进行问卷调查,采用结构方程模型分析方法对星级饭店低碳运营行为的驱动因素及其绩效影响进行了实证研究。结果表明:星级饭店低碳运营行为的驱动因素包括利益相关者压力、低碳感知效益、饭店人才资源和市场环境;星级饭店一般低碳运营行为和积极低碳运营行为的实施程度有一定的差别,其驱动因素也有所不同;星级饭店低碳运营行为能对饭店绩效产生正向影响。With increasingly serious problems of global climate warming and environmental pollution and the proposal of China’s“double carbon”goal,low-carbon development has become an inevitable requirement for improving the quality and efficiency of the tourism industry.As one of the important carriers of tourism development,the carbon emission generated by hotels in the process of energy consumption has become a social problem that cannot be ignored.In this paper,low-carbon operation behavior(LCOB)of star rated hotels is taken as the research object,its motivation and performance are systematically studied,and the theoretical model of“driving factors-LCOB-performance evaluation-low-carbon operation decision”is formed.162 star rated hotels from 22 provinces in China are selected to conduct questionnaire survey.Structural Equation Model(SEM)is used to study the driving factors of low-carbon operation behavior of star rated hotels and its impact on performance of star hotels.The results show that the driving factors of low-carbon operation behavior in star hotels include stakeholder pressure,low-carbon perceived benefits,human resources and marketing environment.There exist some differences in the implementation degree of general LCOB and active LCOB of star hotels,and their driving factors are also different.And low-carbon operation behavior of star hotels has a positive impact on hotel performance.

关 键 词：星级饭店 “双碳” 低碳运营行为 驱动因素 绩效 

分 类 号：F719[经济管理—产业经济] F205