数字经济背景下连锁经营与管理专业定位与课程体系研究  

Research on the Orientation and Curriculum System of Chain Operation and Management Major under the Background of Digital Economy

作　　者：李卫华[1] 居长志[1] 刘金忆 LI Wei-hua;JU Chang-zhi;LIU Jin-yi(School of Business Administration of Jiangsu Vocational and Technical College of Economics and Trade,Nanjing 211168,Jiangsu)

机构地区：[1]江苏经贸职业技术学院工商管理学院,江苏南京211168

出　　处：《江苏商论》2023年第1期7-10,共4页Jiangsu Commercial Forum

基　　金：中国商业经济学会2022年度职业教育专项研究立项课题:数字经济背景下连锁经营与管理专业定位与课程体系研究(2022ZSZJYB30)。

摘　　要：目前,连锁行业数字化转型在持续推进,连锁企业对连锁经营与管理专业人才培养提出了更高的要求。连锁经营与管理专业应该聚焦全渠道连锁企业的经营与管理的人才需求,正确处理好知识、能力和素质之间的关系,科学设计课程体系。At present, the digital transformation of the chain industry continues to advance, and chain enterprises have put forward higher requirements for the training of chain operation and management professionals. The specialty of chain operation and management should focus on the demand for talents in the operation and management of omni channel chain enterprises, correctly handle the relationship between knowledge, ability and quality, and scientifically design the curriculum system.

关 键 词：连锁经营与管理 专业定位 课程体系 

分 类 号：F71[经济管理—产业经济] G40[文化科学—教育学原理]