视觉修辞理论下历史纪录片《中国影像方志》创作的召唤实践  

Evocation practice of the historical documentary entitled theL ocal RecordsI n China based on visual rhetoric theory

作　　者：何淑燕 赵慧媛 HE Shuyan;ZHAO Huiyuan(Shi Liangcai School of Journalism and Communication,Zhejiang Sci-Tech University,Hangzhou 310018,China;School of Journalism,Communication University of China,Beijing 100024,China)

机构地区：[1]浙江理工大学史量才新闻与传播学院,杭州310018 [2]中国传媒大学新闻学院,北京100024

出　　处：《浙江理工大学学报（社会科学版）》2023年第1期30-36,共7页Journal of Zhejiang Sci-Tech University：Social Sciences

基　　金：国家社会科学基金艺术学项目(18BC045)。

摘　　要：以《中国影像方志》这部以中国县志为内容拍摄的大型历史纪录片作为影像解码文本,结合视觉修辞理论,对《中国影像方志》影像文本的召唤结构进行深度分析。研究发现,《中国影像方志》中“空白”与“否定性”具有先定和主观设置两种形式呈现,并通过这两个形式提升观众与影像文本的互动能力与效能,进而丰厚该影像文本的深层内涵,拓展其释义空间。同时,《中国影像方志》还通过互文语境、情境语境和文化语境进行系列影像修辞,进而搭建该影像文本的释义框架,确立释义边界,铺设意义场域并最终完成释义规约。中国历史纪录片在影像修辞实践上,可以通过召唤结构设定及多重表意,实现影像文本的整体叙事,最终影响观众的历史感知和情感认同。The Local Records in China is a full-length historical documentary produced by CCTV.The documentary is based on the local chronicles of counties and cities in China.We try to analyze the affective structure of the image text by introducing visual rhetoric perspective."Blank"and"negativity"in the Local Records in China exist in two ways:presupposition and subjective setting.Through these two paths,the interactive ability and efficiency of the audience and the image text are improved,and the deep connotation of the image text is enriched.Consequently,the interpretation space is expanded.At the same time,the documentary adopts the rhetoric of image through intertextual context,situational context and cultural context,building the definition frame of the image text,establishing the definition of the meaning boundary,laying out the meaning field,and providing an interpretation and stipulation.To sum up,in the practice of image rhetoric,China′s historical documentaries can realize the overall narrative of the image text by setting up the affective structure and multiple ideographs,and ultimately affect the audience′s historical perception and emotional identity.

关 键 词：视觉修辞 召唤结构 历史纪录片 《中国影像方志》 视觉符号 

分 类 号：D26[政治法律—政治学]