离职创业企业商业模式设计——基于华为公司的模糊集定性比较研究  

Business model design of venture companies established by separated employees——A fuzzy-set qualitative comparative analysis of HUAWEI

作　　者：陈寒松[1] 贾竣云 Chen Hansong;Jia Junyun(School of Business Administration,Shandong University of Finance and Economics,Jinan 250014,Shandong,China;School of Management,Shandong University,Jinan 250100,Shandong,China)

机构地区：[1]山东财经大学工商管理学院,山东济南250014 [2]山东大学管理学院,山东济南250100

出　　处：《科研管理》2023年第1期146-154,共9页Science Research Management

基　　金：国家自然科学基金重大项目:“大型企业创新驱动的创业研究”(72091311,2021.01—2025.12);国家自然科学基金面上项目:“新创企业商业模式设计、形成及绩效影响:整合的学习机制研究”(71672101,2017.01—2020.12)。

摘　　要：随着互联网+、全球化等的深化,商业模式设计成为企业形成可持续竞争力的重要来源。本文运用组态思维与模糊集定性比较分析方法(fsQCA),以“华为离职江湖系列”中的25个案例为研究对象,探究组织层面与离职创业员工个体层面的4个前因条件对离职创业企业商业模式设计的共同影响机制。研究发现:实现效率型商业模式设计的组态有4种,而实现新颖型商业模式设计的组态仅存在1种,其中效率型商业模式设计组态可归纳为先前经验和企业家精神缺乏引致型与企业家精神驱动型两类;相较于效率型商业模式设计,新颖型商业模式设计对离职创业者提出了更高的要求;缺乏先前经验且企业家精神相对较弱的离职创业者更倾向于选择效率型商业模式设计;知识惯性在商业模式设计过程中发挥着不容忽视的作用。In the era of "mass entrepreneurship and innovation", lots of employees separated from large companies, such as Tencent, Huawei and Alibaba, to establish businesses, and the phenomenon is common in China. With the rapid development of "internet+" and digitization, business model design has become a vital approach to the company′s sustainable advantage. Then, how do the characteristics and peculiarity of separated employee entrepreneurs affect the business model design of their enterprises? The solution of this issue can help entrepreneurs to design appropriate business models and achieve enterprises′ sustainable development.As one of the destinations of separated employees, employee entrepreneurship has aroused the organizational behavior and entrepreneurship in which the researchers are interested. However, after literature review, we find that there are few studies explaining the mechanism between entrepreneur and their enterprise′s business model design, even the business model. The business model design can be divided to two types, novelty-centered and efficiency-centered. Compared with other entrepreneurs, the special features of separated employee are their previous experiences and the corporate culture of the original company. Besides, the entrepreneurial traits can be generalized to entrepreneurial cognition and entrepreneurship. All of them can influence separated employee′s choice to business model design. As the main body of enterprise′s decision maker, it is often difficult to effectively interpret the mechanism of how decision-makers affect the business model design that exploring single variable′s influence to business model design. Meanwhile, there is a shortage of an in-depth discussion of the synergies between the multiple factors that more fully embody the overall characteristics of entrepreneurs and different business model design.Therefore, based on configuration mindset, by using the fuzzy-set qualitative comparative analysis(fsQCA) method, and taking 25 cases of complicated human

关 键 词：离职创业 商业模式设计 组态 模糊集定性比较研究 

分 类 号：F272.3[经济管理—企业管理]