基于SWOT分析法的中国少数民族儿童绘本翻译和对外传播  

The Translation and External Communication of Ethnic Minority Children’s Picture Books of China Based on SWOT Analysis

作　　者：刘文婷[1] Liu Wenting(School of Foreign Languages,Southwest University of Science and Technology,Mianyang,621000,Sichuan,China)

机构地区：[1]西南科技大学外国语学院,四川绵阳621000

出　　处：《民族学刊》2022年第11期134-140,156,共8页Journal of Ethnology

基　　金：四川省教育厅人文社会科学重点研究基地——四川外国语言文学研究中心2021年度重点项目(SCWY21-04);四川省高校人文社科重点研究基地—巴蜀文化国际传播研究中心2021年度项目(BSWH2021-ZC002)阶段性成果。

摘　　要：我国少数民族文化“走出去”是国家文化战略的重要组成部分,因此越来越多的少数民族文学作品相继走出国门。少数民族儿童绘本作为少数民族文学中不可或缺的一部分,是中华民族优秀文化“走出去”的重要载体,但其对外传播的相关研究却不尽如人意。本文借鉴并运用市场营销领域的SWOT分析法对少数民族儿童绘本对外传播的主要优势和机遇、劣势和挑战进行了归纳总结,并提出了与SWOT象限图相对应的策略。特别是关于“绘本内容”和“跨文化语言交流”两方面所存在的障碍,笔者认为可以从人类命运共同体意识的新视角,采取“扩张型策略”和“积极防御的多元化策略”来突破少数民族儿童绘本对外传播的瓶颈,以增强我国少数民族文化的对外传播力。The content of the ethnic minority picture books focus on ethnic culture( including festivals,costumes,music,architecture,and fairy tales) and their readers are mainly children,supplemented by adults. China’s ethnic minority children’s picture books at first appeared mostly in the form of “single book”,and at a later stage in the form of “series”. As the “becoming visible ”of ethnic minority cultures has become an important part of the national cultural strategy in China,multilingual picture books have reemerged and creative teams have appeared at home and abroad. It conceivably fully reflects universal emotions and the pursuit of human values when Eastern and Western artists tell Eastern stories together.This paper tries to study the translation and external communication of children’s picture books of ethnic minorities in China by means of the SWOT analysis and summarizes the advantages,disadvantages,opportunities,and threats with regards to their external communication. Considering everything,this writing concludes the following:The main internal strong points are that the words of picture books are comprehensible,vivid,and interesting,coupled with a low translation difficulty and strong interconnectivity,all of which helps with international circulation. The main external opportunities appear to be the improvement of the domestic and foreign environments and a strong support of national policies that further boost the expansion of its copyright output. The internal weak point is that its creative output is insufficient,both in creation and research,leading to its weak market competitiveness. The external threats seemingly are the lack of translators and insufficient communicative ability,leading to the obstruction of overseas transmission.Based on the above analysis,the strategies corresponding to the SWOT quadrant diagram are put forward as follows: In the SO quadrant,its internal assets and external opportunities are in the best state, so we should take advantage of its strengths and oppor

关 键 词：SWOT分析法 少数民族儿童绘本 翻译 对外传播 人类命运共同体意识 

分 类 号：C957[社会学—民族学]