新媒体时代企业中层管理者领导力提升策略研究——以河北省某企业为例  

Research on Leadership Promotion Strategy of Managers in New Media Era:A Case Study of Middle-level Managers in an Enterprise in Hebei Province

作　　者：李姣龙 LI Jiao-long(School of Management,Hebei GEO University,Shijiazhuang 050031,China)

机构地区：[1]河北地质大学管理学院,河北石家庄050031

出　　处：《沈阳工程学院学报（社会科学版）》2023年第1期58-62,共5页Journal of Shenyang Institute of Engineering:Social Science

摘　　要：领导力是企业管理者的核心与灵魂,中层管理者是企业发展的中坚力量,企业发展离不开中层管理者的坚定执行与领导。通过应用领导力的“五力模型”理论、魅力型领导理论和沟通视窗理论,对某企业中层管理者领导力的抽样调查结果进行分析,提出了新媒体视角下企业中层管理者领导力的提升策略。Leadership is the core and soul of enterprise managers, middle managers are the backbone of enterprise development, enterprise development is inseparable from the firm execution and leadership of middle managers.Based on the five models of leadership theory, charismatic leadership theory and Johari Window, this paper analyzes the sampling survey results of middle management leadership in a certain enterprise, and puts forward the promotion strategy of middle management leadership from the perspective of new media.

关 键 词：新媒体 企业中层管理者 领导力 

分 类 号：C931.3[经济管理—管理学]