随机需求下考虑广告遗忘效应的多周期闭环供应链网络均衡  

Multi-period Closed-loop Supply Chain Network Equilibrium Considering Advertising Forgetting Effect under Random Demand

作　　者：段彩泉 姚锋敏 滕春贤 DUAN Caiquan;YAO Fengmin;TENG Chunxian(College of Engineering,Northeast Agricultural University,Harbin 150030,China;School of Economics and Management,Harbin University of Science and Technology,Harbin 150080,China)

机构地区：[1]东北农业大学工程学院,黑龙江哈尔滨150030 [2]哈尔滨理工大学经济与管理学院,黑龙江哈尔滨150080

出　　处：《运筹与管理》2023年第2期29-37,共9页Operations Research and Management Science

基　　金：黑龙江省哲学社会科学研究规划项目(21GLC184)。

摘　　要：研究由供应商、制造商、再制造商及需求市场组成的多周期闭环供应链网络均衡问题。在随机需求假设下,利用变分不等式方法构建了考虑制造商和再制造商广告投入及广告遗忘效应的多周期闭环供应链网络均衡模型,给出了网络模型的均衡条件,利用算例分析对均衡结果进行了验证和解释,并得到管理学启示。研究表明,无论广告遗忘情境如何,制造商广告投入对回收率及整体利润的影响占据主导;当制造商广告投入水平较再制造商更高时,再制造商利润总是更高,而供应商、制造商及系统整体利润仅在广告遗忘系数小于某阈值时更高;广告遗忘性的存在降低了广告投入对目标市场的正向激励作用,随着广告遗忘系数的增加,回收率、成员企业及系统整体利润均降低,并且在广告遗忘系数呈非固定状态下,其前期的值对系统影响更显著。Developing a sustainable manufacturing industry is important for improving resource utilization and realize environmental protection.The remanufacturing industry has become a pioneer of sustainable manufacturing worldwide.A multi-period closed-loop supply chain network is conducive to integrating different types of enterprises,realizing resource reuse,and conforming to the dynamic competitive market environment faced by enterprises,which has been widely recognized in the literature.In reality,information asymmetry between enterprises and markets often leads to randomness in product demand,and the advertising function transmits product information to the market so as to affect the purchase behavior of consumers.In addition,according to the logic of“manufacturing/remanufacturing→market”,enterprises that implement advertising behavior in a multi-period closed-loop supply chain network system are not limited to manufacturers,and remanufacturers also have advertising behavior.Previous studies have shown that the advertising effect includes not only immediacy but also the psychological factor of forgetting.Therefore,under the assumption of random demand and the advertising forgetting effect,it is important to study the multi-period closed-loop supply chain network equilibrium considering advertising investment by manufacturers and remanufacturers.This study supplements the literature on the closed-loop supply chain network equilibrium under the advertising forgetting effect.In this study,it is assumed that the multi-period closed-loop supply chain network system consists of suppliers,manufacturers,remanufacturersand demand markets,in which members at the same level compete with each other.Suppliers are responsible for converting primary materials into usable raw materials and selling them to manufacturers.Manufacturers are responsible for converting raw materials into new products and selling them to demand markets.Remanufacturers are responsible for recycling and remanufacturing.It is assumed that all members of

关 键 词：多周期闭环供应链网络 广告投入 广告遗忘 随机需求 网络均衡 

分 类 号：F274[经济管理—企业管理] F224[经济管理—国民经济]